Last year I thought Threads was an existential risk to X.
When Meta puts its full weight behind something -- by injecting the app into Instagram, itβs DEFCON 5:
You have to squeeze out every last drop of growth from all available surfaces to save the app.
However, I started to realize that the opposite was happening:
It was strengthening X.
If you look at any announcement by Zuck, you will see the most rude & toxic comments on the internet.
But when he makes those same announcements on X, people are thrilled about how heβs pushing humanity forward. X is a place where people are excited about the future, so itβs no surprise he and his top lieutenants are using it more than their own app.
Threads β and Bluesky β have effectively quarantined some of the worst people on the internet.
And so I had an epiphany: those apps are Xβs anti-abuse systems.