Wake up babe, another spam update has hit the internet
Here's what to do if you're affected by it
1/ First of all, don't panic while the update is still rolling out
2/ Connect GSC to okara and ask it to find the pages and queries that lost traffic
3/ Ask Okara to review those pages against google's official guides + spam policies and tell you what to do next
4/ It may ask you to remove duplicate or mass produced content, redirect blogs, update pages that feel templated, spammy backlinks, add 1st hand experience etc
5/ Make those changes and monitor your traffic over the next 3 months
6/ Also NEVER publish / update a lot of blog posts at the same time. it can give google signals that the pages were generated programmatically or using AI. If you want to improve pages, pick 1 page a day and just focus on improving that page
Google hasn't open sourced its search algo so nobody knows the exact recovery playbook (anyone who says otherwise is lying), but fixing these things should put you in a better position
Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete:
status.search.google.com/inc…