How ITC and HUL Think About Ad Spend and Growth Strategy

ITC spends 1.7% of its revenue on Ads. HUL spends 10%. Here's what 7 years of data shows. Two of India's biggest FMCG companies. Two completely different marketing playbooks. One treats advertising

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fuzz AI · Aug 31, 2026 · 6:08 AM UTC

fuzz AI

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Aug 31

Article

A Weak Quarter Doesn’t Always Mean Weak Business

A case study: A company reports weak quarterly growth. The stock falls. Investors start questioning the business. But sometimes, the business hasn't weakened. Consumer demand has simply shifted from

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