Today, we announced the biggest change since we started.
Finvest is becoming Finn.
Our mission has always been to make personalized financial guidance accessible to everyone and to put the power of a personal banker, investment advisor, and a tax expert in your pocket.
For the past year, we have been building Finn inside the Finvest app. Over time, it became clear that Finn wasn’t just a feature. Finn is the product. Finn is the company. And Finn is the clearest expression of our mission.
So we’re going all in. Starting today, Finvest is Finn. And with that, Finn is available to everyone. No waitlist. This moment has been more than a year in the making. We’ve worked relentlessly to build the foundation, learn from our earliest users, and bring Finn to a point where anyone can begin using it.
At its core, Finn is built to become your personal wealth manager - one that understands your financial life, continuously watches what is happening, tells you what matters, and helps you take action. A few things that make Finn fundamentally different:
1. It's independent: Finn isn't tied to a bank, brokerage, or financial institution. Its only job is to work for you and help you make the best financial decisions.
2. It's proactive: Unlike a chatbot, Finn doesn't wait for you to ask a question. It continuously monitors your finances and surfaces the things that deserve your attention.
3. It's personal: Finn understands your entire financial life and adapts as it changes.
4. It acts: Finn doesn’t just give you advice. It helps you follow through and take action.
The journey is far from over. We have a long way to go before managing and building wealth is as effortless, intelligent, and accessible as we believe it should be. Everything we build from here will be in service of that mission.
Thank you to everyone who has believed in us, challenged us, and helped us get here. We’re incredibly excited for what comes next.
Welcome to Finn.