After more than a year of labor, my book 𝘏𝘪𝘥𝘥𝘦𝘯 𝘔𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘳𝘴 has launched! It's all my best ideas -- and best writing -- on how to grow your company with your existing budget and team. And yes, I read the audiobook myself. :-) 𝗕𝘂𝘆 𝗱𝗶𝗿𝗲𝗰𝘁: You can buy cheaper bundles directly from me -- Kindle and Audiobook, or those plus the physical book -- from hiddenmultipliers.com 𝗕𝘂𝘆 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻: It is available in paperback, Kindle, and Audible: tinyurl.com/hiddenmultiplier… 𝗙𝗿𝗲𝗲 𝗔𝗜 𝘀𝗸𝗶𝗹𝗹𝘀: Skills that implement the ideas in the book as well as articles, more added all the time, at skills.asmartbear.com/ I'm so proud of this and grateful to the many people who helped along the way, reading early drafts, challenging my ideas, and encouraging me to do it, and the 750 people who preordered the book, trusting that it would be worth it. All your feedback and ideas are welcome, as usual! (P.S. You know this already, but 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 and 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 is extremely appreciated!)

I’ve seen a price change of +$5/mo result in a 20% 𝘥𝘳𝘰𝘱 in new-buyers-per-month. I’ve seen a price change of +$300/mo result in a 50% 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 in new-buyers-per-month. You don’t know until you try. One of the biggest levers you have. (I know, it’s scary.)

1000 true fans does not get a creator enough money to quit the day job. Sorry, that theory has never been true. Also doesn’t work for one-time revenue products. Does work for SaaS.

Precious few companies are truly trying to make a big difference in the world, a higher purpose. Most are making the world a 𝘭𝘪𝘵𝘵𝘭𝘦 better, in that the world isn't worse, and the product is useful. You decide what impact you want to strive for. longform.asmartbear.com/miss…

Or adults!

Had a ton of fun on Meg & Amy's podcast! Talking about how to actually make frameworks work, how to keep the customer love at scale, Fermi Estimation, and you know, more. piped.video/watch?v=bRVm6cTt…

"Being well-rested" == "Productivity"

I got this question the other day (edited): === QUESTION === Was watching a Linus interview today. He said: "I like seeing people looking at the stars and wanting to be there but I'm a type of guy who looks at the ground and wants to fix the potholes" Do you believe in linear progression? Immediate needs → a bit bigger goals → even bigger goals → even bigger and so on. Or do you believe in starting with a very big ambition and doing everything to get there? === MY ANSWER === I believe it's personal. There are people like Linus (and me) who put one foot in front of the other, on a good path but without an end goal or "vision," and get there. There are also visionaries, the usual ones trotted out are Jobs, Musk, Zuck, Kalanick, Hastings. They really did see a multi-decade vision -- they wrote it down or was recorded on video so they really did. And there are paths in-between. And some are more straight (Zuck, Kalanick) and some are not (Jobs, Hastings). So, it's personal, and circumstantial, even when it’s successful. Therefore, what 𝘺𝘰𝘶 should do is: Follow your nature. Because the natural path is the one you will be able to maximize, and the one most likely to be joyful, or at least satisfying, because it is consonant with your nature. More on finding your own path, while extracting 𝘴𝘰𝘮𝘦 advice or inspo from others: longform.asmartbear.com/bad-…

Just because something has never been easier, doesn’t mean that it is easy.

Stars stream light in all directions, but only the tiniest fraction hits our eye. We are the ICP. So too there are so many ways to fail at something, and a small number of ways that are perfect.

There’s a million AI voice companies. George Paladichuk founded one of the successful ones (NaiL), but most of his revenue comes from one big franchise. How should he expand within a franchise? And land the next? It’s all in Smart Bear Live E07: piped.video/watch?v=AlEmh5Bm…

And yes, this means @jackfriks and @tibo_maker are both in a future episode of Smart Bear Live! :-) Super fun show -- everyone's so individual and interesting and brought different ideas to the table.

realizing this a lot today while on call with @asmartbear and @tibo_maker ... there is a lot of things that are often uncertain, and even then i still have a profitable business - not healthy in terms of churn (20% monthly) but YES making lots of money for me and my lifestyle

I started reading @asmartbear's new book and ended up binging it in a weekend. I took tons of notes, and expanded our company dashboard with lots of helpful new metrics. It's a great book 👏📚 Jason joined me for an episode of the @PublishPresscom podcast piped.video/watch?v=W8ZFh2yx…

If you found an advertising channel efficient enough that for every $8 spent, you got $1/mo revenue… …and you offered two months free on an annual plan… …your marketing budget would be infinity. So, why isn’t that your goal? longform.asmartbear.com/annu…

Formulate a theory from your marketing data, then test it rigorously. As opposed to: Random A/B tests, followed by more random tests. “See what sticks” thoughtlessness. Why: longform.asmartbear.com/patt…

It was fun teaming up with @danmartell to brainstorm with George Paladichuk (NaiL) on scaling AI voice both inside one big customer, and across to new customers in adjacent markets. It’s all in Smart Bear Live E07: piped.video/watch?v=AlEmh5Bm…

The Smart Bear Live bump. 😂