Memecoins are businesses. As a meme founder your only job early on is to ensure each token sold gets positive ROI. This exceeds all other factors. If someone doesn't bring more financial, social, cultural or creative capital than what they can extract, they should never be allowed the opportunity to enter early. The founders most important task is actually layering supply distribution to most positive ROI first, just like a real business. 2 common ways to kill coins are preferring friends, preferring silent whales and preferring timeline jeets. Friends are people you like, which frequently leads to ignoring objectively negative ROI. They're often along for the ride and it might seem fun, but they're not actually bringing more than they take, just like a family business. Silent whales may also hold, but their total lack of social influence or promotion often makes their ownership of supply costly. They are waiting for others to "do something" instead of doing it themselves. Timeline jeets doesn't need explaining. People who cannot hold more than minutes should never be allowed the opportunity to buy early unless you have a setup to ensure volume is eaten or gets you positive fee ROI. You can either think about this at the outset, or wait years to achieve the same organic distribution, by which time a lot of the other factors of success (energy, momentum, enthusiasm, etc) may have waned by more than what you gained in achieving distribution. Solution then is to think about ruthlessly at outset, because it's the absolute key to success, all being equal. Never let someone hold a coin who doesn't bring more than what they take