Follower of Christ. Maker of viral vids you’ve probably seen. CCO @ XX-XYAthletics. The only athletic brand that stands up for women.
Tennessee, USA
- Tweets 11,927
- Following 975
- Followers 16,524
- Likes 15,754
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Brands will spend 8M today per ad.
We spent less than 50k on this ad I had the privilege to write and direct.
It’s been seen by 40+ Million.
And there is not a single ad in my career that I cared more about or am as proud of.
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Brett Craig retweeted
We see you, @NCAA
BREAKING: Riley Gaines' lawsuit vs the NCAA has been dismissed by Biden-appointed judge Tiffany Johnson. Gaines' side plans to appeal.
Johnson ruled that the NCAA was not subject to Title IX.
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Brett Craig retweeted
NEW Loud and Proud Save Women's Sports tee from @xx_xyathletics just dropped.
Good day to join us in the fight to protect women's sports. Now that the NCAA has been told they don't have to. Link below.
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Brett Craig retweeted
Title IX protections are for girls. “On the basis of sex” is how it’s written. There are no title IX protections for LGBT students. Just for girls.
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No, it’s erasing the “right” for males to impose their will on women - without consent- by declaring themselves to be women and then demanding their sports and spaces. Which isn’t a right, it’s demand based on entitlement.
“Humans Rights”. Just not for women and girls, right @HRC ?
BREAKING: The Trump administration is erasing protections for LGBTQ+ kids and survivors of sexual assault in school settings without an opportunity for public comment.
Trump’s Department of Education has abandoned its duty to protect students from sex discrimination and sexual violence in schools.
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Brett Craig retweeted
"I'm a maker, and I'm a doer."
@JenniferSey shares her story of being canceled, being forced out of her job as Brand President of Levi's, and why she decided to build something new.
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Brett Craig retweeted
"I made 1/20th of what I made as an executive."
@JenniferSey explains what drove her to build and create something new.
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"You want us all to be blackpilled."
@JenniferSey goes after Candace and Tucker for their relentless conspiracies and antisemitism that seem designed to make people feel powerless.
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Brett Craig retweeted
And in each case, pushed the gold-winning woman to silver.
The silver-winning woman to bronze.
The bronze-winning woman to no medal at all.
Trans athletes have 'stolen' nearly 2,300 gold medals from women and girls in the US: report trib.al/JIZz4j7
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Brett Craig retweeted
.@RealDanZak is an assassin: "Mother Jones managed to locate business-registration records and SEC documents, track donors and legal groups, and find sympathetic WNBA fans but didn't bother calling the women involved" foxnews.com/outkick-sports/m…
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Brett Craig retweeted
This one was personal and hard to write. I've done a lot of hard things in my life, but nothing really compares to this.
Thanks for publishing it @realDailyWire.
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Whatever the solution, if it mandates government get involved in ai oversight, it’s bound to make every problem - perceived or real - 10x worse. Ai companies would love to get in bed with Big Gov and put moat around themselves and their businesses while declaring its all for your safety. Buyer beware.
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Brett Craig retweeted
Dove partners with Nike on a campaign to build body confidence so that girls stay in sports longer.
Apparently Dove doesn't care at all if girls get mowed down on the court or field by boys. Or have to stand down and give their roster spots or trophies to boys.
That won't affect girls' confidence at all, according to @Dove.
The predominately women’s personal care brand @Dove partnered with Portland’s Sports Bra and comped all of the food and drinks this weekend.
The sponsorship’s described as an effort to support women’s sports.
This comes after Sports Bra kicked out and denied service to a group of people wearing @xx_xyathletics shirts last week. The bar then released a statement supporting men (trans) in women’s sports.
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Brett Craig retweeted
All this hit piece does is make pride swell in my heart for @JenniferSey! A badass with a long history of standing up for what’s right.
Jennifer Sey, the founder of XX-XY Athletics, a sportswear startup that openly calls transgender people’s identity a “lie,” has spent the last two and a half years stoking the flames of the national panic over trans athletes.
Enter Sophie Cunningham. motherjones.com/politics/202…
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Brett Craig retweeted
Personnel is policy.
It’s a constant, no matter what kind of setting you’re in: politics, business, even church.
If you don’t put the right, morally-grounded, people in position, you’re risking it all.
#FindingYourSpine podcast.
@bac37
@xx_xyathletics
@HerzogEducation
youtube.com/watch?v=MQNYrgzx…
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Really enjoyed this convo with Chase Spears about advertising, courage, women’s sports and using your gifts for something that matters. Thanks for having me on, @DrChaseSpears .
The industry wanted him to kneel. He didn’t.
@bac37 made Super Bowl spots for Taco Bell and Pepsi—then got cast aside for refusing to play along with the woke movement.
Now he’s CCO @xx_xyathletics, fighting for girls in sports.
Integrity over applause, this week on #FindingYourSpine.
@HerzogEducation
youtube.com/watch?v=MQNYrgzx…
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Brett Craig retweeted
Nike stock down 68% since the Dylan Mulvaney social media campaign.
They made a lot of other mistakes. But this certainly didn't help matters.
BREAKING: Nike is set to be removed from the S&P 100 after nearly 18 years.
The stock is now down almost 80% from its 2021 peak, turning one of the market’s most iconic consumer brands into one of its biggest recent disappointments.
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Brett Craig retweeted
The first order of business: defining a woman.
Seems like a solid first meeting for the new WNBA commish.
🚨 LMAO! Former NBA star Enes Kanter Freedom reveals his first act as next WNBA Commissioner would be to bring a DICTIONARY into the room and tell them what woman means
"I actually would love to. The first thing I'd do: I will bring a dictionary and tell the whole task force what a WOMAN is!"
😂😂
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