Dhan ki Bhasha: 🇮🇳🦚🥰
India speaks The Language of Money - A Film
In our five-year journey of building
@DhanHQ, we met over 50,000 people in-person across the length and breadth of India. As we reflect on our journey and the interactions we had with people across every region, in every language and each one of those unique experiences, each interaction gave us insights that shaped our product journey of building Dhan, but also helped us understand how intertwined our people, our cultures and our traditions are with money — not as a transaction, but as a tradition!
Yes, India speaks over a hundred languages, and one thread runs commonly through us all. Dhan (or money as we know it) is embedded in a unique language with our expressions and in a unique way in our traditions.
So to keep it simple - we made a film, a rather long one, and made it with a great deal of love. We've tried our very best to capture all of India in the truest way we could in our attempt to capture our country, its warmth, its diversity and its soul uniquely in a single film we call - Dhan ki Bhasha.
Over 1,000 cast & crew members, 45 days of shooting, and 4 crews filming in 15 states across India—it took us more than 180 days to put this all together. An idea we lived with for nearly 2 years, and we could not get it off our minds - we decided to get it done.
So here it is, for all of you — Dhan ki Bhasha 🇮🇳🦚🥰