FULL INTERVIEW: King’s Hawaiian just dropped some new work with Erich & Kallman, so Eric Kallman, Founder and CCO of Erich & Kallman, joined the live show to tell us all about what the agency is up to nowadays. 00:00-01:03 BREAKING NEWS: Eric got a standing desk 01:03-01:40 All of Eric’s answers are brought to you by Lovable 01:40-03:23 Erich & Kallman turns 10! 03:23-06:25 The big break 06:25-08:00 Jack and Geno invite Eric to be their third (live show host) 08:00-09:40 Booked & busy 09:40-11:27 Eli Manning is “incredibly normal” 11:27-14:08 THIS is how creatives should act on set 14:08-15:00 You gonna sell or what?

Taylor Berry, Marketing SVP for Tito’s, shares how the brand stays focused on one product on today's live show. “We're focused on one single product, which I think just allows us to not get distracted by trends that are happening within the space.” “You know, years ago there was a ton of pressure to get into the flavor vodka game, but we see that be cyclical as well.”

BREAKING: Eric Kallman, Founder and CCO of Erich & Kallman, reminds us that today’s live show was presented by Lovable

Joy Howard, CMO at Back Market, breaks down the company’s Mine My Phone campaign on the live show. “What we're trying to do with the Mine My Phone campaign is for the tech industry, what Patagonia did for apparel when they launched The Footprint Chronicles.” “And if it's if they don't have confidence, it's really going to work as good as new, which it will, then all of our sustainability efforts are not really that relevant”

WE ARE LIVE Tune in to today’s show starring: 
Ariel Abramovico│CCO of GUT LA
Bruno Acanfora│CCO of GUT LA Taylor Berry │ Marketing SVP of Titos Eric Kallman│Founder and CCO of Erich & Kallman

Tito's gives thanks & 10 years of Erich & Kallman | Presented by Lovable nitter.net/i/broadcasts/1DxleVWpA…

FULL INTERVIEW: Author and CMO advisor, Lola Bakare, joined us on the live show today to talk about Converse’s recent controversial ad. 00:00-01:10 Diagnosing what went wrong 01:10-04:20 Lack of psychological safety 04:20-06:30 THIS is how you foster safe environments 06:30-08:55 Decentering 101 08:55-10:30 “We’re not asking you to be perfect…we’re asking you to open your eyes” 10:30-12:22 The key to speaking up 12:22-13:18 These 4 things will ensure your marketing is responsible without being performative

We handed out the Inaugural Breaking and Entering Media Linkedin Post of the day today on the live show.

BREAKING: Introducing the 5 Drogas Scale. The scale that Jack Westerkamp & Geno Schellenberger have created to rank trending campaigns on a scale of 1 to 5 Drogas and break down the work behind them. The first campaign up for rating is the Kendall Jenner and Beats campaign. Do you agree with the rankings?

Joy Howard, CMO at Back Market, discusses what it takes to be so confident as a business that you can make promises and back them with your mother’s life on today’s live show. “The tactic was to present a scarier idea to him first.” “His mom is a big supporter and has always been a big supporter. I think she was like our very first customer on the platform.”

Lola Bakare breaks down the Converse controversy | presented by Lovable nitter.net/i/broadcasts/1pKdRDmqN…

Katie DiNardo, Kelley Barrett, Taylor Osborn, Kelly Scollard, Ashley Crouch, Syd Solis, Will McLeod, Isobel Connelly, and Matt Vitou, Orchard’s nine new creative hires, share their facts and opinions, and one person in particular shares how he really feels about Jack Westerkamp on today's live show. “I kind of like Final Countdown. Coming out to that is always pretty good and then letting down the room with my creative is kind of followed up after that.” Matt Vitou “I hate your tie.” Taylor Osborn

FULL INTERVIEW: Subway just dropped a new spot with Will Arnett, so we had Jeff Klein, Subway CMO, on today’s live show to talk about the strategy behind this campaign. 00:00-00:50 Candid belly rubbing 00:50-02:30 Big swings for subs 02:30-04:15 Sub (lost it’s) way 04:15-05:50 In with the old audience 05:50-07:05 The power of the core-guest 07:05-09:00 There’s a time and place for price promotion 09:00-11:07 Arnett on set 11:07-12:14 JEFF’S SUBWAY ORDER REVEAL

Very COOL to be featured in the Assistants vs. Agents newsletter talking about our LIVE LIVE show on November 4th in NYC! In case you didn't hear, we're doing an IRL live show for our 100th Live Show. It's a ticketed event, and 50% of the proceeds for tickets will go to the BLAC Internship Program, which helps underrepresented talent break into the industry. And since it's a ticketed event, we're taking the entertainment and experience really seriously. It's not enough for us that there's inherent value in being in a room with the biggest names in marketing and advertising. It needs to be a legitimately amazing experience. I say with the utmost confidence that this will be the most entertaining advertising industry event of all time. Whether that's because it happens on purpose or because we totally screw everything up. Either way it'll be nuts. I also feel like this is something that can get expensed by agencies right? So if you want a table for your agency you should totally expense that. @bandemedia Here's the link to the event: lnkd.in/dV55Gmyz

Ali Manning, copywriter, asked Subaru to let her make them a lesbian Christmas commercial for 35 days straight, and she revealed their response on today's live show. “I've heard from Subaru. I haven't heard personally directly from Subaru but through a source that was very helpful in attaining their response.” “When the first post went really well, I was like, I've got to commit to the bit.”

BREAKING: Applebee’s announced on September 17th that BBDO will now be its new creative agency. This adds another big brand win to the Chicago area!

Greg James, CEO Havas Media North America, shares the importance of human and machine collaboration on today's live show. “We consolidated from 120 agencies down to just working with us globally on everything that they do in creative and everything they do in media.” “So you have to build teams that really value like human and machine together.”

FULL INTERVIEW: The world premiere of Pepsico’s first ever brand spot took place on today’s live show. Carmen Vasile, SVP Global Corporate Brands & Creative Excellence at Pepsico, joined us today to talk about this new chapter for the company. 00:00-01:15 PEPSICO BRAND SPOT WORLD PREMIERE 01:15-02:50 Flexin’ on em 02:50-04:00 Creative deconstruction 04:00-05:00 Why THIS campaign NOW? 05:00-06:55 Some great ideas take time, this one didn’t 06:55-08:35 THIS is how they decided which brands made the spot 08:35-09:55 More spots coming soon? 09:55-10:50 Ideas = Fish 10:50-12:10 The art of the teaser