Honored to be voted Best Seaside Park. Operating since 1907, the Santa Cruz Beach Boardwalk is home to 2 National Historic Landmarks. 🎢🎠🏖
Santa Cruz, California
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🏎️ The 28th Annual Hot Rods at the Beach rolls into the Boardwalk on Nov 7 featuring hot rods, classic cars, and customs on display in the Main Parking Lot. Admission free! Event benefits a scholarship fund which supports local industrial arts students. bit.ly/HotRodsB
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The wait is over! 2027 Boardwalk Season Passes are on sale now! 🎉
🎢 Why wait until next year? Buy now and ride the rest of this year and all of next. Plus, purchase by December 31, 2026, to save up to $20 and score a FREE refillable beach bottle. 🥤
➡️ bit.ly/Boardwalk-Season-Pass
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🎃 Today’s the day for some frightfully fun Halloween magic at the Boardwalk! Join us for a trick-or-treat adventure, spooky photo opportunities, and a day packed with family fun. From little ghouls to grown-up goblins, there’s something for everyone.
🍬 bit.ly/Halloween-at-the-Boar…
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🤡 In the 1990s, the Cavedwellers traded their signature prehistoric look for Halloween costumes. From vampires and witches to prisoners and clowns, these characters perched above the Surf Bowl (now Boardwalk Bowl) & Casino Arcade creating a frightfully fun Halloween display 🎳🧛
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The countdown to holiday magic is on! 🎉
Join the Big Kahuna Club at bit.ly/BKC-giveaway-s to stay in the loop on awesome savings during our Fall Arcade Specials and exciting events like Santa Cruz Sea Glass & Ocean Art Festival, Strike Out Hunger, and Winter Wonderland.
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This Fri, Oct 30, @alexramonmagic brings his incredible magic and illusion show to The Grove: Santa Cruz Event Center for one unforgettable night. Prepare to question reality, be amazed, and witness the impossible happen right before your eyes. ✨
🎟️ bit.ly/Alex-Ramon-Magic
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🍂 Don’t miss out—get your 2-Hour Time Play Card for only $24.95! Weekdays at the arcades are packed with arcade action, high scores, and unlimited fun. 👾
Whether you're chasing tickets, high scores, or bragging rights, the fun is waiting Mon-Fri.
🕹️ bit.ly/Fall-Arcade-Specials
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🚪 Some doors are better left closed.
Join us Oct 28 for The Sixth Sense at The Grove for an evening full of eerie clues, unexpected twists, and chilling suspense.
🎟️ bit.ly/Fright-Flicks (21+)
👻 First 50 guests: themed giveaways
🍹 Full Bar
🍿 Otherworldly Treats
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A huge thanks to everyone who made this year's #Chili Cook-Off a sizzling success and a big congratulations to the winners! Want to see who took home the title of Best Chili? 🎉🌶️
🏆 Results coming soon: brnw.ch/21x6EmP
#BeachBoardwalk #CookingCompetition
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🌶️ Join us today, Oct 24 for the Chili Cook-Off, a delicious showdown featuring mouthwatering chili recipes by both amateur & pro chefs. Sample, discover your favorite, and help crown this year’s chili champion! 🧑🍳🏆
bit.ly/Chili-Cook-Off-fb
🥄 Tasting Kits on sale at 10AM
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🎃 Looking for a fun Halloween tradition? 🧛
Join us on Sat, Oct 31, for trick-or-treating, costumes, photo ops, games, and plenty of spooktacular fun at Halloween at the Boardwalk! 👻
🍬 Grab your Trick-or-Treat package: bit.ly/Halloween-at-the-Boar…
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Half the price, double the fun! ✨
🕹️ 1/2 Price Arcade Games are happening every Saturday (10 AM-11 AM) and Sunday (10 AM - 12 PM) this Fall at Casino Arcade and Neptune’s Kingdom. 🍂
Details: bit.ly/Fall-Arcade-Specials
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It began with Dante’s Inferno 1932. Over the decades, this spot was a series of dark rides. From Dante’s Inferno to Laff-Land, the 1990s Haunted Castle, and today’s Haunted Castle, Guests have braved twists, turns, and frights inside this spooky fun corner of the Boardwalk. 👻
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Bring your friends, family, and appetite to the 2026 Chili Cook-Off on Sat., Oct 24. Cheer on amateur and professional teams as they compete for chili bragging rights, enjoy great food, and vote for your fave! 🌶️
🥄 10/24: Tasting Kits on sale at 10AM
bit.ly/Chili-Cook-Off-fb
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In Ep 7 of Talks on the Walk, we're taking you back to the sights, sounds, and flavors of Fiesta en la Playa, which celebrated the vibrant traditions of the Latino community in Sept. Join Team Member Max as he chats with performers & Guests about what makes the event so special.
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🎢 Double the thrills, double the fun! This weekend, October 24 & 25, Season Pass Members can treat their bestie to a FREE Ride Wristband! Swing by any Ticket Booth with your Boardwalk Season Pass to redeem this exclusive perk. 🎠
Visit bit.ly/Season-Pass-Benefits for details.
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Your eyes won't believe what they're seeing! ✨
@alexramonmagic invites you into a world where the impossible becomes possible. From astonishing illusions to jaw-dropping moments, this magic show will be something you'll talk about long afterwards.
🎟️ bit.ly/Alex-Ramon-Magic
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📺 "Now, sink into the floor." Or better yet, sink into a seat at Fright Flicks: Get Out on Oct 21.
• First 50 themed giveaways
• Full bar & snacks available
Remember: if someone starts stirring a teacup, it might be time to get out! 🥄🫖
🎟️ bit.ly/Fright-Flicks (21+)
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Trainers, time to level up! 💫
The Pokémon TCG x Santa Cruz Skateboards collaboration apparel drops at The Walk tomorrow, Oct 17 one day only.
Limited quantities/sizes available, so don’t miss your chance to catch ‘em al!
📍 The Walk, located on the Colonnade
⏰ Opens 9AM
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🎺 This photo c. 1910 shows a marching band performing in the surf while beachgoers gathered on the old Pleasure Pier. Marching bands are still bringing music and excitement to the #BeachBoardwalk during the annual #SantaCruz #BandReview, Oct 17
🎼 bit.ly/BandRev-s
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