"Either you don't obsess about the competition, or you obsess ...and just copy them."
Most companies look at their competitors, panic, and default to copying them. We are seeing this a lot in AI right now. They turn their product roadmap into a giant game of catch up.
@alighodsi points out: If
@databricks just walked in and said, "We built a data warehouse that's better than Snowflake," nobody would have taken them seriously. The incumbent already owns that mindshare.
The playbook: Study your enemy’s position. Understand exactly where their troops are. Then ignore their product roadmap, out-innovate, and create a totally different category.