if you’re trying to crack youtube ads, one of the easiest places to start is offer-focused creatives. such an easy format to make and it’s worked for us almost every time so many of our clients are making good revenue here with strong offers like: - limited drops - free bonus gifts - free shipping thresholds - complimentary add-ons - big discount, bogo the creatives follow a simple structure: 1. lead with the offer and explain why you're running it. 2. remove any concerns that the offer means there’s something wrong with the product. 3. show why it's worth buying even at full price (features, usps, benefits, etc) 4. call out the customer’s main problem and the alternatives they’ve already tried. 5. explain the mechanism and connect it to the outcome people want 6. risk reversal (guarantee, easy returns, etc) 7. add urgency/scarcity 8. finish with a direct CTA telling them to claim the offer before it ends. then send them to a landing page built around the same offer. we've had a lot of success with this format for products people can understand pretty quickly. things like apparel, luggage, furniture, kitchen tools, desk setups, etc such an easy way to get more sales on demand gen that almost any brand can run.

top of funnel keywords are going to make millions for a lot of brands in 2026 instead of paying $5 per click for transactional terms, you target $0.07 searches that everyone writes off as “low-intent.” here’s the full playbook: we're getting $0.07 clicks because we've found a traffic opportunity that most brands ignore. 99% of them compete over MOF and BOF searches on Google. “protein powder” “running shoes” “collagen powder” “women’s skirt” these are crowded, competitive, and super expensive meanwhile, no one even considers bidding on TOF queries. - "how to lose weight" - "what causes bloating" - "best way to get more protein" - "natural ways to lower blood pressure" these queries have 5-20x the search volume, and they cost a fraction of what bottom funnel terms do. we’re helping our clients go after keywords in the 50k to 250k monthly search range, paying under $0.5 cpc here’s the play: start by listing 10+ pain points, problems, or outcomes your product addresses. every single one of those can be an angle the market is searching for. go to your search term report, filter for “contains” and drop in these identifiers: "How to" "Best" "Tips" "Guide" "Benefits" "Side effects" "What is" "When to" you'll see relevant terms that you could leverage. then go to keyword planner to find and validate more searches what you’re hunting for are: - problem searches (“how to fix X,” “what causes X,” “why do i have X,” etc) - solution searches (“best way to X,” “natural ways to,” “tips for X,” etc) - educational searches (“benefits of,” “signs of x,” “X explained,” etc) once you have those, build advertorials, listicles, or blogs around the topic. then launch two campaigns. first, set up a standard search campaign use manual cpc bidding and keep the max CPC around 10-20c in the beginning. start with phrase and exact match only around the terms you just researched. exclude every brand variation from this campaign. write ad copy to match the informational intent. you can also layer in a dynamic search ads/ai max campaign with brand terms added as negatives. this works best if you have a collection of advertorials, blogs or listicles with strong SEO. this is one of the cheapest and most scalable ways to acquire new customers right now. we’ve used this exact setup to help brands push into 7 and 8 figures.

this is your reminder to start taking search ads seriously. $6.9m in PROSPECTING search rev for this brand ytd tried out so many different search campaigns this year and this is what’s working best for us rn: this is a middle of funnel campaign targeting solution-aware buyers we’re going after a mix of keywords here: > product category searches (i.e., “massage gun”, “standing desk”) > comparison searches (i.e., “top rated massage gun”, “best standing desks”) > some informational searches (i.e., “do massage gun work”, “benefits of standing desks”) then we send traffic to a 3rd-party comparison page. it’s a ranked list of brands in your category that reads like an independent review. example headlines: > "10 best skincare tools for women above 50 in 2026." > “physical therapists are calling these 6 massagers a game-changer for knee pain” how we structure the page: 1. headline 2. highlight how important it is to pick the right product (benefits, hidden risk of picking the wrong item, etc) 3. explain how we made the list (“we spoke to 10 experts in this category”) 4. break down what features to look for and what to avoid 5. rank the best products in the category with key features, benefits, pros and cons for each 6. explain which product makes sense for each use case 7. a short quiz that recommends the right product based on what the reader needs search is a channel that i see a lot of brands struggle to scale on at the same time, so many brands have scaled to 7 figures in prospecting revenue with 2.5+ roas with this setup definitely something i’d test if you’re not already running it