Sometimes it isn't the product at all.
With the proper marketing people will buy literally almost anything. Especially with limited competition. Mainstream crypto has created quite the racket of promoting absolutely useless things as a part of there business model.
Standing right at the door like a Walmart Greeter when you enter the crypto space. Since you are brand new, you look at the follower counts and assume They must know what they are talking about.
They are not educators they are paid salesman pointing you toward the options they are paid to promote.
Your success is unimportant as long as they get paid by their sponsors for telling you exactly what they are paid to say.
Listen closely as they spend hours to tell you nothing except you should buy this.
Because of the team, or the founder is cool, or because it has a lot of potential,
Or trust me bro, it has good tokenomics.
Their top 5 coins to get you Rich, are their top five sponsors of the week making them rich.
They pump because enough people with no bags yet but them at market. When they come in, that is simple the price and it is accepted as such. Besides it's going higher anyway right?
You buy things that through repetition you fee familiar and safe with.
In 1975, advertising copywriter Gary Dahl was drinking with friends who were complaining about the hassle of real pets. He quipped that he had the perfect pet: a rock. No feeding, walking, cleaning, or vet bills. He then treated the gag as a product. He bought cheap smooth Mexican beach stones (about a penny each), put them in cardboard “pet carriers” with air holes and straw, and wrote a deadpan owner’s manual full of jokes about training the rock to sit and stay.
The product itself was almost worthless. What sold was the packaging, the manual, and the joke. Dahl launched it at a San Francisco gift show in August 1975. Retailers ordered immediately. Newsweek coverage and appearances on The Tonight Show turned it into a Christmas fad. About 1.3–1.5 million units sold at roughly $3.95 each in a few months, making Dahl a millionaire. The craze faded by early 1976.
It is often cited as an extreme example of marketing carrying a product that has almost no functional value. Dahl himself described it as packaging a sense of humor. It was one ad man deciding a joke was marketable and executing the presentation well enough that people paid for the bit.
Pet Rock The first physical meme coin.
Marketing wins. I am curious to see what massive never seen before marketing looks like. Because it is very important.