I really enjoyed discussing all things PLG with AJ and Jacob in San Francisco last week! Thank you
@census,
@CycleProduct &
@beaconsai for organizing this 💙
We deconstructed Product-Led Growth not as an identity but as a set of actionable strategies.
We covered retention, activation, and acquisition. In that order.
Retention comes first – great retention proves you're building something valuable.
Then comes activation – great activation shows you’re able to guide customers towards value.
Finally, it’s key to figure out acquisition, which allows you to repeatably bring new customers to the top of your funnel.
My final comment was that you can't create an exceptional company by following another company's playbook.
Different is better than Better. Create your own unique playbook!