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Full podcast with Nick Lawton (@nicholasnlawton), Cofounder of @sideshift_app.
We chat about his journey from starting SideShift in college, to persistence as a entrepreneur, and the differences between AI vs UGC videos.
Timestamps:
01:36 1.5 million creators, $100M goal
02:13 How SideShift started in college
10:16 Pivoting the business
19:20 Persistence as a entrepreneur
21:00 Getting rejected by YC 6x times
23:53 Finding Product-Market Fit (PMF)
28:02 Working with Fomo & Pump Fun
29:38 UGC Marketing
32:36 Outbound vs Inbound sales
34:09 AI vs UGC videos
37:17 Fear of failure
39:22 Is timing important?
44:03 The role of a founder
49:29 Dealing with conflict
51:34 Advice to young founders
53:44 Tech twitter
57:58 Don't give up. Just do it.
1:00:03 SideShift's end goal
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Tejas Bhakta
Will AI take over UGC videos in the future?
Here's what Nick Lawton thinks:
"One caveat with AI UGC, it's good for paid ads if you know what you are doing and targeting a much older audience."
"I don't think a lot of these models are quite there yet, when it comes to actually providing good quality UGC that feels authentic and organic."
"I think that AI UGC can be good for vanity which are views, but not great for conversion at the end of the day."
@nicholasnlawton @sideshift_app
Full podcast with Nick Lawton (@nicholasnlawton), Cofounder of @sideshift_app.
We chat about his journey from starting SideShift in college, to persistence as a entrepreneur, and the differences between AI vs UGC videos.
Timestamps:
01:36 1.5 million creators, $100M goal
02:13 How SideShift started in college
10:16 Pivoting the business
19:20 Persistence as a entrepreneur
21:00 Getting rejected by YC 6x times
23:53 Finding Product-Market Fit (PMF)
28:02 Working with Fomo & Pump Fun
29:38 UGC Marketing
32:36 Outbound vs Inbound sales
34:09 AI vs UGC videos
37:17 Fear of failure
39:22 Is timing important?
44:03 The role of a founder
49:29 Dealing with conflict
51:34 Advice to young founders
53:44 Tech twitter
57:58 Don't give up. Just do it.
1:00:03 SideShift's end goal
2
2
577
Chinsanity retweeted
SideShift Cofounder Nick Lawton on getting rejected by YC six times.
"Applied like 6 or 7 times. Never got a single interview."
"Even the last time we applied, it was before we pivoted fully. It was probably March 2025."
"And this where we were like at that $30K-$40K MRR mark, we were like, yeah they got to let us in.
"No interview."
@nicholasnlawton @sideshift_app @ycombinator
Full podcast with Nick Lawton (@nicholasnlawton), Cofounder of @sideshift_app.
We chat about his journey from starting SideShift in college, to persistence as a entrepreneur, and the differences between AI vs UGC videos.
Timestamps:
01:36 1.5 million creators, $100M goal
02:13 How SideShift started in college
10:16 Pivoting the business
19:20 Persistence as a entrepreneur
21:00 Getting rejected by YC 6x times
23:53 Finding Product-Market Fit (PMF)
28:02 Working with Fomo & Pump Fun
29:38 UGC Marketing
32:36 Outbound vs Inbound sales
34:09 AI vs UGC videos
37:17 Fear of failure
39:22 Is timing important?
44:03 The role of a founder
49:29 Dealing with conflict
51:34 Advice to young founders
53:44 Tech twitter
57:58 Don't give up. Just do it.
1:00:03 SideShift's end goal
2
1
10
997
Chinsanity retweeted
I noticed my followers started to grow
when I started to care less about my engagement and just post my thoughts
funny how that works
just post
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