art director @ fal previously at google + 2x4

Claire Shin retweeted
some spatial details from GMC 2026👀
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Claire Shin retweeted
just another example in a growing list of how @adamho is quietly putting the together the best art direction team + the best artifacts (ie @clair_dlne + state of gen media report) out into the space - a really stunning model of what becomes possible when you hire a creative person and give them ample resources to let it rock read more about his practice here <3 substack.com/home/post/p-211…
The tote bags at our conference received so much love! We worked so hard on this mini-capsule for GenMedia Conference so thank you all for the kind words. 😵😭 Nearly every element was made and produced from scratch. - shell fabric: custom dyed nylon fabric in light sage - cord: custom developed cord 8mm cord - inside snap - metal d rings - fal logo silver carabiners - heat transfer logo - double patch pockets - care labels Some say they can be turned inside out. Made at fal design lab / @HyunjungLee_ with so much attention to detail down to the care label designs / thank you to our production partners!
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Claire Shin retweeted
More from fal GenMedia Conference 2026! little details I loved making, from picket signs and badges to T-shirts, with more to come 🌐 This was a huge milestone for me, leading the build-out of the GMC visual identity across collaterals, merch, signage, motion, and spatial design. So grateful to our fal team and all the collaborators who supported along the way. And a huge thank you to @adamho, who envisioned and shaped this beautiful visual identity with his brilliant generative tool 🫧✨
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Claire Shin retweeted
The tote bags at our conference received so much love! We worked so hard on this mini-capsule for GenMedia Conference so thank you all for the kind words. 😵😭 Nearly every element was made and produced from scratch. - shell fabric: custom dyed nylon fabric in light sage - cord: custom developed cord 8mm cord - inside snap - metal d rings - fal logo silver carabiners - heat transfer logo - double patch pockets - care labels Some say they can be turned inside out. Made at fal design lab / @HyunjungLee_ with so much attention to detail down to the care label designs / thank you to our production partners!
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Claire Shin retweeted
Replying to @clair_dlne
I love mine
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Claire Shin retweeted
fal people 💛 @ GenMedia Conference
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Claire Shin retweeted
I love that we spent so much time obsessing on the floor decal designs 🫪 @HyunjungLee_ 🎨
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Midnight testin the night before GMC 😮‍💨
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Super duper fun to work on the backend prompting for our AI photobooth at GMC: computah, do lookmaxxing, aura mogger something something
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A lot of late nights spent working on the opener film for GMC 😳 @MichelleJWu gave me such an amazing script and foundation to work off of, and the beautiful score as the cherry on top by incredible sound designer Yuta Endo! excited to see what more cool films we’ll get to make 🦋
Today, GenMedia Conference 2026 begins. 500 builders, creators and leaders shaping what comes next in generative media, all under one roof. Our CEO and co-founder @burkaygur kicks things off in a few minutes.
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tool by @ailker
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playing around with @ailker WIP H3 Max spatial reframing tool; loving the unintentional artifacts that create these painterly textures
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gahh excited to share some beautiful images of the print version of the report that I had the privilege of working on for the last couple months! stay tuned for some even cooler interior photos... all shot by our lovely @alsolizzieoh 🤍 love how the silver foil turned out
A first look at the print companion to the State of Generative Media report.
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Claire Shin retweeted
can't believe we live in a time where I can make all of my intrusive design thoughts a reality. grateful for the whole team at fal who let me go crazy with the report 🙇‍♀️ excited for y’all to see the print companion piece by @clair_dlne very soon
We're excited to release the State of Generative Media Report, Volume 2. Generative media has moved from experimentation into production and that shift looks different across every industry. Built from fal’s own platform data, the report explores how AI image, video, audio and 3D are evolving, written by the people at fal building the models, infrastructure and products behind the shift.
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fal’s vol 2 generative media report to come soon ~
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Claire Shin retweeted
🔊🔊🔊 Play audio 🎶🎶🎶 Quick update on the site with one of the ambient tracks that will be playing throughout the conference's transient and rest spaces. Worked with *one of the best* sound designers for the event so excited to share little snippets!
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