Just under 2 years ago we took my childhood pokemon cards and a bunch of 4 cent commons and started phygitals from a garage.
The talent, intellect and execution i get to witness behind the scenes everyday is the most beautiful symphony of collectors and technologist creating an infra + liquidity layer that is desperately needed in the alternative asset space today
I look forward to seeing the scrappy team who climbed a steep hill in a heated & well funded environment, now build with scale and resources accrued
On to 1b with haste
Phygitals has blown past half a billion dollars in GMV, with eight figures in assets under management.
We started by building our own consumer product. That became the blueprint for the infrastructure we now provide to other companies entering the space through the most advance APIs, SDKs and iFrames.
Building it ourselves meant working through the whole experience: sourcing inventory, pricing assets, providing liquidity, recording ownership and fulfilling physical orders.
We brought those pieces together through an API so our partners can build their own products without having to solve every operational problem from scratch.
Today, that infrastructure powers collectibles experiences for companies valued in the billions, with products live and more partner launches ahead.
When someone opens a pack, sells a card back or requests the physical item, Phygitals handles the infrastructure behind that experience end to end.
Our ambition is to make Phygitals the default infrastructure and liquidity provider for this market. Repacks gave us the starting point. What we’re building can support a much broader range of alternative asset products.
There’s a lot more happening behind the scenes, including projects we’ve been working on for close to a year to improve consumer and infra... we can’t wait to unveil what’s next.
On to $1B.