Many of our favorite websites would not be available for free, or exist at all, if it weren't for the ad networks that power them. Cookies and tracking pixels exist to reward those that help people discover products and services that they ultimately end up buying.
But attribution and referrals in crypto have been handicapped from the start. Instead of emails and device IDs, companies deal with wallets and transaction info. While these exist in public databases they are highly fragmented across hot wallets, cold storage, cexs and now layers upon layers of protocols.
Many of these crypto projects, including startups, protocols and DAOs, are stuck overcomplicating things with NFTs or end up optimizing for vanity metrics - things like twitter followers and discord members - instead of the behaviors that drive revenue and engagement from their users. In other words, very little visibility on the marketing ROI and lots of wasted $$$.
Excited to announce that this all changes today with the launch of
@fuul_xyz's marketing protocol.
Fuul is a self-serve marketing tool that supports all major EVM chains and allows for trustless and efficient onchain affiliate, attribution and referral programs.
For projects that means optimizing giveaways to users that complete a series of onchain actions (mint nft, stake token, trade, etc.) within a timeframe (ex. hold this nft for x days). Result is less bots, less mercenaries, higher rewards for loyal and real users.
For publishers and affiliates that means full visibility on getting paid for the people they refer and escrowed funds so projects can't rug.
Coolest thing is the campaigns run directly on smart contracts meaning there is full transparency for all parties.
Couldn't think of a better team to go after this problem.
@imlocha and
@andre_brener have been working on ad networks and agencies for years and running their company how it should be - heads down focusing on product, avoiding distractions and with a lean team until PMF.
Proud to have
@compavc as an investor.
1/ Starting today,
@fuul_xyz, the affiliate marketing protocol is LIVE in private beta ⚡
Now projects can pay out commissions or share revenue onchain with affiliates (creators, publishers, dApps)
But why does crypto need Fuul? 👇