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Tmrw, a longevity wellness brand from the team behind Simply Nootropics, debuted with an 88-ingredient drink mix designed to simplify supplement routines.
Dubbed Tmrw Daily, the all-in-one longevity drink mix is formulated with NMN, CoQ10, Biotin, Choline, Inulin, Manganese, and 82 other science-backed ingredients.
Tmrw Daily costs $119 for a one-month supply although customers can subscribe and pay $89 per month.
Anthony Baxter and Stuart Vaughn co-founded Tmrw and soft-launched it earlier this year. Their other supplement brand, Simply Nootropics, generates more than $50M in revenue per year.
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According to a report from WWD, Lemme is now the No. 1 wellness brand at Ulta Beauty, accounting for more than 40% of wellness sales in August.
Lemme has been busy this year:
- launched nationwide at Kroger
- dropped a collab with Starface
- released NAD+ longevity capsules
- expanded its bestselling creatine line
- partnered with solidcore
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According to a report from Axios, Graza has tapped Lazard to explore a potential sale.
The company reportedly generates $30M of EBITDA and is seeking a 15-20x multiple, placing Graza's enterprise value north of $450M and potentially even as high as $600M.
Andrew Benin and Allen Dushi launched the innovative olive oil brand in late 2020. Though best known for its olive oil and novel squeeze bottles, Graza recently expanded into condiments and snacks.
Graza is backed by BFG Partners, Brand Foundry Ventures, Spacestation Investments, Watchfire Ventures, and others.
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Zenwise just launched Beauty, a collagen stick pack designed around a simple idea: healthy-looking skin begins with a healthy gut.
Rather than creating another traditional collagen supplement, Beauty was formulated around the gut-skin connection, combining 8g of grass-fed bovine collagen with vitamin C, coconut water, L-glutamine, and prebiotic inulin.
This collagen-powered beauty formula supports skin hydration, elasticity, digestive wellness, and whole-body hydration.
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Bites by Sweden is rapidly expanding its national footprint, now reaching over 10,000 retail locations including Walgreens and World Market.
The brand has also launched three new mixes in just eight months: Cola Mix, Sour Rush Mix, and Mushroom Cloud Mix, building on the momentum behind one of the fastest-growing candy categories in the U.S.
Built around top Swedish candy imports, Bites by Sweden brings the authentic pick-and-mix experience to U.S. consumers in convenient, retail-ready packaging designed for scale.
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Crosta Mollica is merging with European Pizza Group to form a frozen pizza giant with €1B in retail sales.
European Pizza Group, a joint venture co-owned by Nestle and PAI Partners, serves ten European markets and has manufacturing operations in Italy and Germany. The company owns several frozen pizza brands, including Buitoni and Wagner.
Founded by James Orr in 2009, Crosta Mollica is best known for its premium, clean label frozen pizza range.
Since partnering with Perwyn in 2024, Crosta Mollica's sales have surged from €90M to €270M.
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BOLD BAR, the high-protein energy bar brand founded by Sean Jagermann, officially launched today.
BOLD BAR is available via its website and will begin rolling out nationwide at Sprouts on September 28th.
The bars are sweetened with honey and each one delivers 20g of protein. BOLD BAR currently offers two versions: one with 100mg of caffeine and one that's caffeine free.
Three flavors are available:
☕️ Mocha Crisp
🥜 Peanut Butter
🍪 Cookie Dough
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Jay Shetty just joined BIOptimizers as an equity partner and global brand ambassador.
Since 2004, BIOptimizers has provided science-backed natural supplements for energy, sleep, muscle mass, gut health, and several other needs.
Long before discussing a partnership, Shetty regularly used BIOptimizers' Magnesium Breakthrough to unlock deeper sleep and faster recovery.
Jay Shetty is BIOptimizers' first-ever Global Brand Ambassador.
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Little Spoon announced the launch of Superstar Multivitamins, its first daily multivitamin and latest expansion beyond food as the company builds an end-to-end nutrition platform.
Made for kids ages 2 and up, the star-shaped peach and mango gummies deliver 12 essential nutrients derived exclusively from organic, whole-food ingredients.
The new SKU is naturally sweetened with fruit, free from synthetic colors, USDA Organic Certified, and received the Clean Label Project Purity Award.
Superstar Multivitamins are available via Little Spoon's website and will debut on Amazon in October.
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Arrae, the wellness brand that surpassed $100M in revenue earlier this year, is launching Hair Protein on September 24th at 10am PST.
The company teamed up with celebrity hairstylist Chris Appleton and his daughter, Kitty-Blu Appleton, to develop the product.
Arrae's Hair Protein is formulated to support stronger, thicker-looking hair from within. The product's key active ingredients include collagen peptides, hydrolyzed keratin, KSM-66, pea seed extract, and several other micronutrients.
Nish Samantray and Siff Haider co-founded Arrae in March 2020.
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Modern oral care brand Before has launched nationwide at Whole Foods Market in the United States.
The assortment includes two fluoride-free toothpastes and two mouthwashes in North America’s first plastic-free, fully home-compostable mouthwash bottle.
Before launched at Whole Foods Canada one year ago and the brand thrived, overtaking Tom’s top-shelf position at the retailer.
Founded in 2021, Before is also available at Sprouts, Erewhon, and online at Ulta Beauty.
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Nello is doubling down on energy drinks with four new flavors:
🍓Strawberry Lemon
🍒Cherry Splash
🌈Rainbow Sherbet
🍋Limesicle
Each can delivers 150mg of caffeine, 200mg of L-Theanine, 1,000mg of Taurine, 100mg of Alpha-GPC, and several other active ingredients.
Nello is best known for its functional drink mixes but the company launched its debut energy drink flavor in July.
Nello's energy drink portfolio is available nationwide at Target.
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Sustainable beverage brand Open Water is approaching an impressive milestone: 250 million cans sold.
Even more impressive, the company has sold 150 million cans in the past two years alone.
Founded by Nicole Doucet & Jess Page, Open Water recently made Inc. Magazine’s list of the fastest-growing private companies in the U.S. for the 6th time.
Earlier this week, Open Water announced that it's now the Official Still & Sparkling Water Partner of the Tampa Bay Lightning and Benchmark International Arena.
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PRÉS just launched its protein coffee range nationwide at Target.
PRÉS was built to break the rules of protein RTDs, delivering premium, real cold brew coffee with 20g of protein and only 1g of sugar, proving you don't have to sacrifice taste for function.
The brand hit the ground running in late 2025 with a nationwide launch at Sprouts Farmers Market, and it is also available on Amazon and Thrive Market.
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Sleep or Die scored an investment from influential podcaster and author Jay Shetty.
Founded in 2025 by Lauren Sudeyko, Sleep or Die originally debuted with sleep tape before launching its novel Sleep Strips line earlier this year.
The company's fast-dissolving Sleep Strips are formulated with L-Theanine, GABA, 5-HTP, and melatonin.
In May, Sleep or Die secured a $1M investment from True Beauty Ventures. True Beauty's previous investments include K18, Crown Affair, Biologica, Dieux, Jupiter, and several others.
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