Starting again.
I’ve built some pretty decent communities in the past: 10K, 20K, and 50K across different personal brands.
The lesson?
Each one starts at zero and is earned through consistency over time.
The trick with all three was that I was creating for me.
Speaking my mind about what I believe is true.
Creating what helps me.
Sharing it with others.
Building something I care about that, hopefully, others will care about too.
It comes down to posting every day about the things that matter to you. You can’t fake passion.
And passion is contagious. When you’re around someone who absolutely loves what they do, you feel it.
So, I needed to do that.
After 20 years in the enterprise, I launched my own company.
I wish everyone the best. Even my competitors. I believe there is enough potential for everyone to have plenty, as long as what we create is truly the best we can do.
So, I start at zero.
And when I write something worthy, my audience will find me.