Wellness branding all looks the same by now: white space, muted palettes, soft type 👀
Mother Design threw that out for Keen, building a rich, maximalist folk-art world for the psychic advice platform instead:
creativeboom.com/inspiration…
ALT Colourful folk-art scene of whimsical houses, people, animals and nature surrounding the white Keen logo on a green background.
ALT Vibrant folk-art illustration by María Jesús Contreras of a busy landscape of people, buildings, nature and symbolic imagery.
ALT Keen's rebranded lighthouse logo alongside a smartphone showing an Ace of Cups tarot card from the new design system.
ALT Red ochre and burnt umber pigment swatches shown as oval colour samples, inspired by some of the earliest pigments in human art.