I basically grew up around brutalist architecture. It’s been in my visual DNA since childhood, and now it finds its way into almost everything I create
I’ve always liked building projects as a whole world, not just a set of separate pieces. Identity, website, visuals, objects, all showing how the brand can actually live.
Seeing all of it come together is probably my favorite part 🩶
Color, color, color. One of the questions I get the most: how do you get better at it? Just keep experimenting. Take something you already made and try a completely different palette.
Sometimes that alone is enough to see the whole thing differently!
Funny thing is, I’ve spent years designing without getting into complex interactive stuff. Coded elements, custom interactions, none of that was part of work. Today I’m sharing progress with @Framer + agents, which feels like a second designer at my desk :)
More in the thread🧵
Illustration and design. One rule I keep coming back to: every illustration, background or object has to belong to the design and feel like a natural continuation of it. Here I’m trying to apply that to an article cover
I agents are already part of the process pretty much from the start. Interactive menus, interesting effects, custom elements, I hand all of that over to them while I’m already thinking about what to do next. Here’s a quick look at how I work with them in @framer
The project is completely experimental, so I really want to push it away from all the similar stuff you see everywhere
First stop is color. I’m experimenting with a palette that gives the whole thing its own character and sets the tone from the very first glance
Funny thing is, I’ve spent years designing without getting into complex interactive stuff. Coded elements, custom interactions, none of that was part of work. Today I’m sharing progress with @Framer + agents, which feels like a second designer at my desk :)
More in the thread🧵
This feels like exactly the kind of design era I’ve been waiting for. More experimentation, fewer rigid rules, clients willing to explore unfamiliar territory. Pretty much everything I’ve always wanted from this job!
Been waiting for this one! The @framer F1 by @work_louder is finally here and the quality is seriously impressive. You see it immediately when you open the box
What I love most: easily the nicest keys I’ve ever typed on. There’s something so satisfying about both the feel and that soft, subtle sound
I think this one is staying on my desk for a very long time :)
#FramerF1
I keep testing the concept from every angle.
I try more graphic directions, build an article cover, switch the backgrounds and introduce new contrasting elements to see what still works and what breaks. Every detail tells me something
For me, a good style needs to live beyond one perfect screen. I want to see what happens when I move it into mobile, build a slide with it, turn it into a presentation or just throw it into a completely different situation
The actual design process starts with an AI agent already involved
For me, @framer is a powerful AI design agent that I use from the very beginning. In this project it helps me find alternative compositions, organize patterns and work through the header menu animation, almost like having a second designer next to me
One simple rule: the wilder the experiment, the better the prep
Projects never really start from nothing. I usually have some idea of the colors, shapes and overall direction in my head already, so I try to get all of that out and organize it before I start designing
This year has been amazing so far. Now I want to make things I normally wouldn’t. New ideas, unique directions, unexpected results. Less of what I know, more of what I don’t. Just me, @framer as my copilot & a day to experiment.
Open the thread, more inside 🧵
More than a dozen projects done over the past few months
New styles, plenty of failures, constant experiments, no stopping :) Learning @framer + AI agents along the way, and honestly, without them this pace wouldn’t be possible
Here are the results + a look at the process:
I wanted to make design practice a daily thing, so I turned it into a little game
Built a color grid generator in @framer with agents in 20 minutes → picked a random palette → started designing
No rules, no brief. Just a quick idea and seeing how far I can push it
I always try to finish every project with a proper case study. Sure, it’s another piece for the portfolio, but it also forces me to organize everything, tie up the loose ends and finally close that chapter. The project is live, so now it’s time for the Behance case!
Animations! A year ago this could easily steal hours from me. I’m still relatively new to @framer and definitely don’t know every corner of it yet. So now I let agents figure out a lot of it. Zero regrets :)
Colors! Every project starts with two things for me: colors and type. Until I’m happy with both, I’m not going anywhere!
Here I deliberately went for a more unusual palette, something that could really stand out on the marketplace
Creativity needs time. The question is where to get more of it :)
So lately I’ve been giving agents more freedom and keep working on my own stuff. Here they’re making a custom pattern generator while I do my thing
Experiments are still my favorite part of the job. Colors, layouts, agents, new AI @framer tools, anything that gives me room to explore
Open the thread, more inside 🧵
Last one for today: slides. Want to know if your brand guide works? Start building a presentation. If the slides come together quickly, the system feels natural, and you’re not fighting every layout, that’s a very good sign. All that work you did earlier paid off :)
Speaking of AI and @framer I work with raster images a lot, importing renders from 3D apps, photos, all kinds of stuff, so sometimes I just need a quick Hue/Saturation tweak. At first I thought about finding a plugin or downloading something, then it hit me: why am I even looking?
I can just build exactly what I need right here, with the controls I actually use. At this rate with the newly improved credit efficiency I might as well release my own little toolkit :)
Once a project gets moving, keeping that momentum is super important to me. Ten new backgrounds, a few monochrome slides, ideas I might have missed in the first rush... AI agents let me stay focused on the main work while constantly checking other possibilities in parallel
This week I’m jumping back into Sync, adding new accessories, refining the details, and trying a few new things in @framer
Open the thread, more inside 🧵
Every slide brings a new challenge, and I think the key is to never stop experimenting :)
Keep trying things, keep looking, keep finding something new every single day
I use AI everywhere I can. I needed terrain maps for this project, so instead of wasting time searching and downloading stuff, I had @framer AI agent build me a custom code component. This used to be impossible... now it’s one of my biggest time savers!
15 to 20 minutes of work and you have a tool that saves you hours later
I prefer building custom 3D objects and showing the brand in real situations instead of using mockups. You immediately see how everything behaves together and whether the whole system actually works
For me, illustration is a huge part of every presentation.
I rarely use abstraction just for the sake of it. I’d rather find one clear idea that explains the whole block at a glance and supports the text next to it
ISC started seven months ago with a simple thought: what if I leave my usual design habits behind? I opened @framer and explored a new aesthetic. That small experiment ended up changing how I work today
Open the thread, I’ve got a few thoughts to share 🧵
Every time I cross one thing off the list, three new ideas show up : ) My @framer AI agents keep the machine running in the background, and I get to focus on my favorite part: turning ideas into new pieces of the D350 universe
Probably one of the most experimental project I’ve taken on this year, giving me the chance to explore both the design and illustration sides of the process at the same time
Ever get to a point where you just can't stop? That's me with my D350 project in @framer :) While AI is busy generating internal tools, patterns, resizes, and icons, I'm already coming up with new ideas for the brand book and slide system!
Probably one of the most experimental project I’ve taken on this year, giving me the chance to explore both the design and illustration sides of the process at the same time
The final stage is all about bringing everything together. While AI explores color variations, alternative copy, resizes, and other small tasks, I focus on the parts that matter most: hierarchy, visual emphasis, and crafting the final screens
Time is limited, so I lean on shortcuts wherever I can. In this case, I built a custom pattern generator with AI agents directly inside @framer , then refined everything by hand and picked the strongest directions
I always start with rough wireframes. Big shapes first, details later. It's much easier to solve the right problems that way, without getting lost in patterns, colors, or trying to make everything look "right" too early
A short sketching session in @framer is my creative warm up. Fifteen to thirty minutes, and I'm ready for whatever the day throws at me!
Open the thread, I'll break it down 🧵
Earlier this year, I made a promise to myself to spend more time experimenting and never stop. A few templates are already live on the Framer Marketplace, and I'm excited to keep growing from here
For me, saving time doesn't mean working less. It means having more room to push the project further. The template is already live, and I'm now putting the finishing touches on a huge Behance case study and presentation
One thing I built specifically for this project is a custom pattern generator. With agents, I turned it into a coded component that gives me instant control over thickness, spacing, colors, radius, and more