Claynosaurz isn’t trying to win one screen,
@smokemonsterLA wants the IP everywhere kids already are
“You can't just be a game. You can't just be a show. You can't just be a movie, and you can't just be social media”
“To build a really successful IP, you have to be in all of those”
“You have to do everything, and you have to launch them all strategically”
That’s the
@Claynosaurz playbook: animation, gaming, collectibles and physical products built around the same universe.
The bet is that the next generation of IP lives across every touchpoint its audience moves through.