🚨 STOP SCROLLING IF YOU WANT TO LEARN SEO 🚨 This is a collection of my best SEO threads, enjoy! ✨ ✒️ I’ll update this list over time, so make sure to bookmark!

🇨🇦 toque season is approaching here in Calgary for the non-Canadians, that means it’s almost time to wear a beanie for 6+ straight months and pretend -20°C is “not that bad if there’s no wind”

the math behind SEO is surprisingly simple for SaaS companies rank for a keyword with 1,000 searches/month get 300 visits convert 3% into trials close 20% that’s 2 new customers every month from one keyword do that across 50 pages and SEO starts looking a lot less “organic” and a lot more like a growth channel.

hey LinkedIn junkies, is this good or nah

the one thing that scares an SEO client is not a ranking drop it’s nothing happening at all because at least a drop tells you something is wrong a flat line just makes you wonder if your agency is doing anythin

the best thing you can do in SEO is trust the process but knowing who to trust is the bigger problem bad SEO and good SEO can look exactly the same for the first 3 months you usually don’t find out which one you bought until much later

the AI SEO gold rush has produced a lot of people renaming basic SEO concepts and putting GEO on the invoice get mentioned by authoritative websites answer questions clearly build a recognizable brand earn links publish stuff worth citing GEO is real. ...but apparently so is SEO wearing a fake moustache (and no, my moustache isn't fake)

rank tracking is super broken rn sucks this happens right around the time of monthly reporting but here we are

the hardest part of SEO isn’t knowing what to do it’s doing the right things for 6 months while the results still look underwhelming most people quit during the boring part the ones who keep executing eventually look like geniuses

here's what Rick Devens winning BB28 taught me about B2B SaaS...🧵

selling SEO got easier when I stopped selling SEO clients don't want: content briefs technical audits backlinks keyword research they want more customers the deliverables are just how we get there

this cold email outreach subject line can go to heck never have I talked to this person before

it'll pan out this time i swear

the easiest way to grow an SEO agency is surprisingly simple: don't suck answer clients quickly do what you said you'd do show your work build links that aren't garbage write content people would actually read the bar in this industry is on the floor

running an SEO agency is basically 20% doing SEO 30% project management 60% convincing clients not to change the entire strategy because they read a post on LinkedIn

AI content detection tools are basically fear mongering as a business model convince companies that AI-written content is dangerous sell them a tool that claims it can detect it and "fix" it ignore the false positives profit

we've been driving a ton of conversions for our B2B SaaS SEO clients lately and it's reinforced something i've believed for a long time: conversions are pretty much the only SEO KPI that matters traffic is nice rankings are nice impressions are nice but none of them pay the bills i'd rather bring you 1,000 visitors who actually need your product than 100,000 who never will SEO isn't a traffic game it's a revenue channel

local SEO might be the most underrated way to make money in SEO a plumber just wants 10 more calls a month the websites are worse the competition is weaker and every ranking can be tied directly to revenue boring SEO is often the best SEO

people who don't do SEO: "AI is going to replace all SEOs"

for an industry defined by the phrase "it depends", SEO LinkedIn is an absolute echo chamber of agreement for the sake of agreement