Every serious AI strategy eventually arrives at the same problem: the company was designed for people who could fill in the gaps.
AI is forcing companies to expose the operating knowledge people have always supplied without being asked: what a customer promise actually commits the company to, which exception changes the path, who owns a decision, and what can safely happen next. Much of this never had to be formalized because people carried it through judgment, memory, and relationships.
I keep hearing some version of the same hope: the next model release will automate the business. Better models will matter enormously, but intelligence is only one layer. The company still has to make the work legible by defining its objects, states, rules, permissions, gates, owners, and execution rails. That is what allows AI to contribute inside a system where people retain ownership of judgment and consequence.
This changes where AI transformation should begin. Start with one meaningful workflow. Map the work, assign the rights, define the boundary between proposal, decision, and execution, and preserve the human knowledge the workflow has quietly depended on.
Part IV of Between Panic and Euphoria, The Operating Model, is now live on my Substack. For leaders, it offers a sequence for designing the agentic enterprise. For employees, it offers a map of where durable work is moving.