How to build a telehealth brand in the Andromeda era, step by step:
1. Draw the funnel on a whiteboard (ICP, offer, intake, cross-sells)
2. Pick ONE avatar to dominate first (menopausal women, executive TRT, postpartum, etc.)
3. File LegitScript in week 1 (4-8 weeks to approve)
4. Consolidate into ONE Meta campaign with 15-20 diverse creatives
5. Feed the AI. Stop trying to outsmart it.
6. Optimize for lifetime gross profit, not first-week ROAS
Founders skip step 6 and wonder why they cap at $200K/month.
Don't be that founder.