I was inspired to create my own version of the Bitcoin Iceberg. I’m sure everyone’s will be different, but here are the concepts, people and events that really made Bitcoin click for me.

This is a 30 second commercial spot that the Bitcoin Marketing Association @MKTGBTC produced for BitcoinisBetter.org. Watch and share the video, and visit the website to learn more about the campaign and how you can support it.. #BeCurious, #BitcoinisBetter, #BitcoinMarketing

The BMA recently produced 2 videos for the Bitcoin is Better campaign. Here's the first, Backwards. @btcisbetterorg @new_randy @davesob #BeCurious

When you need someone to take a conceptual leap to understand your product or service, how can you break down barriers and get them to listen? piped.video/watch?v=QasTEHQO… @new_randy @davesob

You don't build trust during a crisis. You build it before one. PR isn't just about getting coverage; it's about shaping narratives, building credibility, and creating relationships that matter when the story gets difficult. Episode 14 explores the role PR can play in Bitcoin's narrative, and why crisis management starts long before the crisis. Watch now 👇 piped.video/watch?v=yYb-zdO_… @new_randy @davesob

Fear gets attention. Hope inspires action. If Bitcoin is going to reach the next wave of adopters, it can't just focus on what's broken; it has to paint a compelling picture of what's possible. Episode 13 explores why positive messaging often outperforms fear-based narratives. @new_randy @davesob piped.video/watch?si=SzK_cvF…

The marketing done by the World Gold Council has become one of the most successful category-building campaigns in history. In Episode 12, we discuss what Bitcoin can learn from the gold example. @davesob @new_randy

The World Gold Council didn't wait for people to "discover" gold; over decades, they've invested in making it relevant to each new generation through narratives, education, and repeated exposure. Episode 12 explores what Bitcoin can learn from what gold got right. Watch now 👇 piped.video/watch?v=s6r6jM9V… @davesob @new_randy

Some of the most successful marketing campaigns in history didn't promote a brand - they promoted an entire category. In Episode 11, we talk about the power of unbranded marketing and why it's critical for Bitcoin. Watch the full episode here: piped.video/z1jIO_QDYAA?is=EU9u… @new_randy @davesob

A common marketing mistake is not distinguishing between potential outcomes and actual outcomes. Measure accordingly: # of Followers, impressions, and views all have value, but they aren't necessarily meaningful business results. Listen to Episode 10 where we dive into how to better measure your marketing activities. @new_randy @davesob piped.video/@BTCMktg

Views. Likes. Followers. Are these measuring what matters or are they simply vanity metrics? In Episode 10, we explore how to measure marketing based on outcomes, or in other words: counting what counts. @new_randy @davesob piped.video/watch?v=3jeK5PKw…

Modern advertising isn't about convincing everyone. It's about matching the right message to the people who will find it most relevant. Relevance > Interruption Episode 9 is live: piped.video/@BTCMktg @davesob @new_randy

One message won't resonate with everyone. That's why microtargeting matters. In Episode 9, we explore modern ad tech, which Bitcoin has been slow to embrace. Full episode 👇 piped.video/8gox3dZb_bI @davesob @new_randy

Does it often feel like your X posts aren't reaching your full follower list? That's because Social Media platforms have increasingly become "pay-to-play." Learn more in Episode 8 of your Bitcoin Marketing Block. @new_randy @davesob

Attention isn't free. If Bitcoin wants to scale, it has to pay rent where attention lives. Paid media is the bridge to entirely new audiences. It's not manipulation, it's infrastructure. Watch the full episode here: piped.video/watch?v=8HeDUXVT… @davesob @new_randy

When you're posting content on Social Media, do you know what % of your followers are likely to see that post? It's smaller than you think. @davesob @new_randy

One of the biggest misconceptions in Bitcoin marketing? That organic content alone can drive mass adoption. The reality is that most social media platforms prioritize content for people who are already interested. To reach new audiences, you need a different strategy. Full episode here 👇 piped.video/watch?v=Mo-QhMvW… @davesob @new_randy

What do you lead with when introducing someone to Bitcoin? @davesob @new_randy

Bitcoin marketing isn't about telling people everything. It's about choosing the right first message. The goal isn't to flood people with information, it's to open a doorway to curiosity. Episode 6 live here: piped.video/watch?v=oudtxQuL… @new_randy @davesob

Great Bitcoin marketing isn't about reaching everyone. It's about reaching the right people with the right message. Relevance is what turns attention into action. @new_randy @davesob piped.video/watch?v=oQpeMhE2…