building @profound with my bud @thejamescad
šŗšø New York
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Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
Thatās why weāre expanding our applied AI research team. Weāre bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
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Dylan Babbs retweeted
The š @hwchase17 paid a visit to @profound HQ in NYC today to talk about building harnesses at the frontier. Takeaways:
1/ He has one of the sharpest definitions of what a harness is: the orchestration logic that gets the right context to the model at the right time.
2/ An off-the-shelf harness is better to start with compared to a model-specific SDK, as it has both extensibility and model flexibility. Combining access to faster and cheaper decision models like Jev is a great example.
3/ A context layer that only ingests sources into a structured set of context files is no longer enough. A great harness needs a context layer that relies on "online learning," where agents review interactions, surface gaps, and suggest updates continuously.
4/ Developing great Evals is essential for 1) defining a benchmark for what "good" looks like internally and 2) enabling hill-climbing to improve the harness.
5/ Agent tracing and observability close the loop. By evaluating each step in an agent run, teams can tell whether a harness is improving or adding friction.
Awesome session, thank you Harrison for coming in!
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š¢ New ship in @profound: Image Generation with your AI Marketer
Your AI Marketer already has your brand context and stores the conversation you just had, so now it makes the image right there too. Up to four options at a time, revised in the chat.
tryprofound.com/blog/introduā¦
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Next week Wednesday, September 30th at 1pm ET, Rob Lipman at @tryramp is walking through exactly how his team uses their AI Marketer in @profound.
@pyleotrevors, Jack Traina, and Rachel Feidelman are covering the build with him.
Save your spot today.
tryprofound.com/webinars/marā¦
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Dylan Babbs retweeted
Correct.
Profound just raised a $180M Series D at a $1.8B valuation, co-led by Sequoia and Kleiner Perkins.
The company has been a textbook example of what it takes to build a huge business with sustained advantages in a post-AI world:Ā
Proprietary Data: 100M+ AI answers analyzed every month, across 18 countries, which created unfair differentiation within the AEO space.Ā
Trusted distribution: by shipping laser-fast, coining the phrase Marketing Engineer, and expanding from a hyper-specific marketing product (AEO) into a full-stack AI platform for marketers, the exact right audience (marketers) deeply trust the brand.Ā
Domain-specific harness: created the AI Marketer (Aim), the first AI harness designed for marketing teams. Itās grounded in your AEO data, the tools your team already uses, and your businessā complete context.
The result: @profound has landed 1,000+ enterprise brands and 18% of the Fortune 500 since launch in 2024.Ā
Congrats to @thejamescad and team on the new round and valuation.
Find out how you can build the marketing team of the future here: tryprofound.com/webinars/marā¦
#ProfoundPartner #Sponsored
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Dylan Babbs retweeted
saw these kids early in the Journey .. Uber proud of them .. wish I invested LOL .. nice work james and team .. worth checking out for many of you
Excited to announce that @profound has raised a $180M Series D led by @sequoia and @kleinerperkins.
AI was quick to transform verifiable domains like software engineering. It is now doing the same across every vertical.
Profound is diffusing AI into the marketing org at the enterprise level.
This opportunity, to redefine one of the world's largest and most interesting industries, is once in a lifetime. We will not waste it.
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Dylan Babbs retweeted
Celebrating @profound's rapid growth from A to D in ~14 months.
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
Thatās why weāre expanding our applied AI research team. Weāre bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
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Dylan Babbs retweeted
oh hi it's been a while. :)
sharing a few updates: i've recently joined @profound, we raised a $180M series D, and to celebrate, @MikaelSargsyan @ambedgar @s3frn and i shipped some nice updates to the website.
finally feeling excited to get back to sharing more stuff here.
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Dylan Babbs retweeted
AI is changing how people discover brands, and we believe marketing has to change with it.
Co-founders @thejamescad and @dbabbs built Profound to help marketers understand how their brands show up in AI Search, then act intentionally on those insights. Now, the team is doubling down on its AI Marketer and expanding its applied AI labs in New York and San Francisco.
We believe most marketers cares about how their brand shows up in AI. That conviction has only grown. Today, Profound is the fastest-growing AI marketing platform, used by one third of the Fortune 100 and more than 16% of the Fortune 500.
Weāre thrilled to continue backing @profound as part of their $180M Series D.
Congratulations to the entire team!
CC: Lightspeed Partners @sach_pat, @elijahconniff
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
Thatās why weāre expanding our applied AI research team. Weāre bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
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Dylan Babbs retweeted
Congrats to the Profound team on their Series D. If your team isn't investing in your AEO, you're already late. And great to watch them evolve from AEO services into a full blown agentic marketing platform. Let's go.
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
Thatās why weāre expanding our applied AI research team. Weāre bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
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Dylan Babbs retweeted
AI is fundamentally reshaping how consumers discover products and in turn, how marketers do their work.
@dbabbs @thejamescad and the @profound team saw this early and have been building the foundational agentic AI platform for the future of marketing with incredible speed.
Thrilled to quadruple down and co-lead Profoundās Series D with our friends at @sequoia š
Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
Thatās why weāre expanding our applied AI research team. Weāre bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
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Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins.
Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things:
1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop.
2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer.
AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention.
Thatās why weāre expanding our applied AI research team. Weāre bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.
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I'm so proud of what the team is building. If you want to see it for yourself, join our live demo September 30th @ 1pm ET. tryprofound.com/webinars/marā¦
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š¢ New ship in @profound: Sheets Templates
We took the most common workflows teams are running in Sheets and packaged them as ready-to-go templates. Each one comes pre-loaded with the right Agent, columns, and sample data.
tryprofound.com/blog/introduā¦
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Profound is partnering with @google and @lightspeedvp to host our next $40,000 Marketing Engineering Hackathon on October 3rd at @profound HQ in SF.
The challenge: take a marketing process that would be impossible to perform manually, and build a system or agent that runs it.
Our NYC hackathon in June was 5x oversubscribed, and there are only 40 spots for this one, so apply early. Applications close September 20.
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Apply now.
university.tryprofound.com/eā¦
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Thanks for visiting us, @zenorocha š¤!
In the next episode of our new series Builder Stories, our friends at @profound share how marketing is changing in the age of AI.
0:00 ā The rise of AI in Search
1:50 ā Design as a Brand Moat
2:41 ā How Profound Uses Resend
3:38 ā Inside Profound University
4:52 ā Email Logs and Debugging
6:07 ā The Future of Email
6:57 ā React Email and Tailwind
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Last night w/ @biad_anas at @sequoia NYC talking both history and future of @profound.
Exciting teams ahead as weāre building the first applied AI lab for marketing.
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