Founding Head of Marketing, @get_akai (by @deel) | Prev: Founder • Founding Head of Growth at @numeral

SF | BLR
Unreal that I got to judge a hackathon organized by @browser_use at @ycombinator!
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everyone who's not in marketing has the most opinions about how to do it folks, try doing it for a week, i doubt you'll love it 🤷‍♂️
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yet to see any company actually replacing @SlackHQ but hey, keep trying
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Setting boundaries at work or in personal life is critical to ensure that other people don't take advantage of you. If that means pissing them off, so be it.
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Deb Mukherjee retweeted
EXCITED TO LAUNCH: Akai (akai.run) Deel added >$140M ARR in 90 days without increasing headcount by automating~600 Full Time Employees' equivalent in work with Akai. Akai was an internal tool to automate our painfully repetitive operations in Finance, HR, Accounts Payable, and Compliance, etc. We never intended to make this a product. But we watched revenue per employee grow from $130K to $215K We built >8k agents that do the work of ~600 employees It had such a dramatic impact on our business that today we are launching it for everyone. How it works: Say you're automating payment reconciliation: 1. Record your screen while manually matching a messy transaction and Akai will capture your screen, voice, server requests 2. Akai will see that you pulled unformatted wire transfer info from an archaic bank portal, put it in some excel sheet, checked NetSuite invoices, payment history, and put a ticket on Zendesk 3. Akai reads between the lines and build a workflow + steps + conditional guardrails. It learns tacit edge cases, like resolving malformed invoice references without you writing a single regex 4. Simply connect NetSuite, your ledger, Zendesk, PSPs, and even legacy bank portals with zero API access 5. Run the workflow and tell it what to adjust in plain English: "strip slashes on wire memos and auto-apply partial payments." It adapts instantly 6. Once it works for you, add 100s of colleagues. Your entire payment ops team forks and extends the workflow for new PSPs, secondary ledgers, or regional settlement rules 7. We automated 85% of our payment reconciliation end to end, eliminating 500+ hours of soul-crushing manual grunt work every single week. Claude Code/Codex can't do this in multiplayer mode. Every person rebuilds the same skill from scratch in their own way. Deel built Akai to: 1. Understand backend operations edge cases (it had to work for our 7000 person team first) 2. Collaborative across 1000s of employees 3. Self-Learning from millions of runs 4. Optimises cost and gets cheaper every run We're so confident that we're announcing an Automation Guarantee: If our engineers can't automate a thousand of hours of work in your first 30 days, you get a full refund. Book a demo: akai.run if you're an exec at a company with hundreds of employees
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Deb Mukherjee retweeted
The shipping continues! 👾 500+ updates in the last week alone. Here are the top five: - Workflows that compile themselves, zero tokens - One agent across all 58 entities - No one person both writes and approves a change - Record your browser, Akai builds the rest - Interrupt Akai mid-sentence, it keeps working Stay tuned for next week.
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Man plans, ADHD laughs 🥲
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Got the infamous @GoodCoShips swag box thanks to this gem of a human @ChadCarleton 📦 If y'all need a 12/10 3PL, you should speak to Chad! 🙌
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Deb Mukherjee retweeted
We ship... a lot! 👾 300+ updates in the last week alone (and it's only increasing every day). Here are the top three: - Workflows run without a model - Agents in Slack collaborating with each other - Any model, no lock-in Stay tuned for next week.
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Deb Mukherjee retweeted
Wow, new model just dropped. Congrats on the new model. Looks like it scores higher on the benchmark than the old model. That’s good. The old model was state of the art but now it isn’t. That’s how it works. Can’t wait to see the next model, which will be bigger. I love the model business.
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Deb Mukherjee retweeted
Akai captures a workflow once: the real HTTP calls firing behind the UI, not just where you clicked. It routes each one through the fastest reliable path: documented API first, an unofficial endpoint second, browser automation only as a last resort. Every run after that gets cheaper automatically: cached responses, direct system routes, a lighter model swapped in for simple steps. Every teammate runs it under its own scoped permissions. Every run replays back, step by step, fully auditable. 10,000+ live agents running this way today, across finance, payments, and regulatory ops.
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I think @glean has one of the best websites in the enterprise SaaS/AI space. It’s very simple yet elegant, with vibrant colors, but somehow they manage not to mess it up. As the folks in SF say, they’ve got “taste.”
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"member of <function> staff" titles are absolute BS there, i said it 🤷‍♂️
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Sales → GTM >> the dumbest and most inaccurate of them all
Legendary tech rebrands: Sales → GTM Marketing → Growth Freelancer → Fractional executive Executive assistant → Chief of staff Business development → Partnerships Customer support → Customer success Software engineer → Member of technical staff
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who made this masterpiece ?
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Deb Mukherjee retweeted
Venture Capital
Is there a job that pays $200k to just kind of walk around
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YES. And please stop telling founders that you were an “operator” before. It means nothing, and you know it.
“You don’t go to Jordan and tell him how to dunk.” Travis Kalanick (@travisk) on why 90% of VCs add no value: A great operator is like a chess master. And they’re playing this game 80 hours a week. The VC is a chess enthusiast and they check in on the chess match every 3 months and say “Hey why don't you do this or that?” But if you're not in this game every day, 12 to 16 hours a day, “it ain’t a thing.” That’s hard for most people to understand who aren’t actually running the company because it’s natural for everyone to want to make a mark. It’s natural for everyone to have an opinion.
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you'll find a lot of "experts" analyzing this who haven't used OpenRouter or Stripe
"Stripe bought open router. bad idea" "wrong, it's a genius move" "do you use OpenRouter?" "no, do you?"
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Deb Mukherjee retweeted
It’s funny how big of egos people in eCom have. I always remind myself that tech is where the actual smart and wealthy founders are at. eCom is great but let’s not get ahead of ourselves…we’re not building robots or launching rockets, we’re shilling stuff with meta ads lol
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Deb Mukherjee retweeted
Replying to @CarlBagdaddy
We added this poison pill to every job opening since: "We respect everyone’s right to participate in political expression and activism, but we avoid having political debates on our internal communication systems. 37signals as a company also does not weigh in on politics publicly, outside of topics directly related to our business. You should be at peace with both of these stances." We've been free of woke candidates ever since!
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Deb Mukherjee retweeted
Ugly is a choice. @lulumeservey on why we should put effort into making beautiful things again: “People are allowed to care about objectively beautiful things. We had the better part of a decade where we had to take this aesthetic, relativistic view that everything is beautiful in someone eyes. That this piece of art that is clearly trash is just as beautiful as one made by the great masters. Or somebody who is clearly unhealthy is just as beautiful as someone who takes really good care of themselves. People are allowed to say a beautiful building is worth creating and a beautiful website is worth creating. This is what Joe Gebbia and the National Design Studio team are doing. They’re saying, "We believe that a more beautiful experience on the internet reflect the dignity of being an American citizen, and that is what we want. So we're going to put in effort and talent to go make that for you because it's worth something. We're not going to pretend that a website has to be ugly." Anything big or small or glamorous or pedestrian, like a simple government website, can (and should) be made more beautiful. And when it is, people appreciate it so much more because we do have this inherent yearning for beauty.“
Lulu (@lulumeservey) is the best in the world at what she does. She’s the go-to comms strategist for Silicon Valley and many of the top founders in tech trust her. She’s an advocate for going direct, has built a singular career and shares everything she’s learned. 0:00 From China to America 2:08 Learning to Read the Room 6:18 Building a Movement 7:30 Learning Comms by Doing 10:50 Anduril as an Insurgent 15:07 The Power of a Manifesto 18:47 Go Direct 26:45 Conviction Over Charisma 31:30 Why Rostra Exists 33:23 How AI Leaders Lose Trust 40:40 Tell a Better Story 47:55 Do Things That Can't Be Faked 50:55 The Return to Beauty 57:11 Originality Over Templates 1:04:02 Do What Only You Can Do 1:07:14 The Jetsons Rule 1:10:41 Trust Yourself 1:12:29 Why Humans Crave Stories Includes paid partnerships.
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