Adding AI to old workflows does not make a company AI-native. @HubSpot CMO Kipp Bodnar’s point in Loop: the biggest gains come when teams redesign how they work around AI, not when they simply add another tool. At HubSpot, they started with five areas worth transforming. Start small. Learn fast. Rebuild what works. Watch the full episode here: youtu.be/TXwbLs2qo20?si=d4JQ… #ai #marketing #hubspot #leadership #brandstrategy