Tech • Design • Ethnography Weekly Indian consumer insights - The India Notes 🇮🇳 (19,000+ subs) 👇

Bangalore, India
The irony to invite beast to promote Ram! Kaliyug for a reason.
Enna da Mr Beast ellam kootitu vanthu promotion pandringa 😳😳😳
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Aadhaar card is just a proof for you having an aadhaar card.
The banker came home to validate KYC for my credit card. I gave him a copy of my AADHAR card. He refused to accept it as AADHAR is not a proof of citizenship or date of birth. He asked for my passport. Wonder what’s AADHAR for? Proof of identity. What does that mean? @NandanNilekani @UIDAI
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Maniratnam being envious about Karthik Subbaraj is peak achievement for a film maker. Congrats @karthiksubbaraj.
Maniratnam's take on DOROTHY.
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Today morning my mom drops a voice note Its 3 seconds long My mind goes to all the wrong possibilities What could it be? > Call me urgent! > How are you? > Dad's not feeling well > I want to talk to you. I nervously press play and hear . . . 'Today INFY less than 1000. Buy'
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no degree and no clownery will shut many finfluencers down in India.
No degree— No advice.
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Damn! @garrytan, I was not aware of your game. This is so cool. Codex was invoking gstack skills and somewhere in trenches, I get this message in my stream.
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I am a idly-terian and cannot eat when someone nearby is having ghee dripping dosa. Unfortunately, business settings occasionally expose me to people eating at dose’s. Any tips for overcoming this, or should dose-terians eat quietly in the parking lot? Oh wait! They already do eat at parking lots when a new place opens up. So it’s fine
I am a pure non-vegetarian and cannot eat when someone nearby is having vegetables. Unfortunately, business settings occasionally expose me to plant matter. Any tips for overcoming this, or should vegetarians eat quietly in the parking lot? I don't want to be intolerant, I just think leafy substances should disclose themselves before entering shared airspace.
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Jev Paapdi Chaat!
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This is not AI.
I really hope this isn’t AI
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Ten years of DesignUp. I still remember the first jamming session with @jdallcaps We were slightly envious of the great design conferences happening abroad. But more than that, we felt design conversations here had become too narrow — too much about UI and UX, and not enough about the joy of design itself. DesignUp was our small attempt to change that. The first conference happened in 2016. Ten years later, what stays with me isn’t just how much DesignUp grew. It’s how much I grew around it. A decade of meeting great designers, listening to how they think, and being reminded that good design is much bigger than what appears on a screen. You start something hoping to build a community. Then, one day, you realise the community spent ten years building you. I look forward to seeing DesignUp evolving into a generational institution to celebrate design in India.
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Dharmesh Ba retweeted
Replying to @ChennaiTraffic
@ChennaiTraffic can you pls help clear this vehicle. It is parked right outside home and we are not able to take our vehicle outside. Near Mandaveli Bus terminus
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We live in our own bubbles. On an unrelated note, I learnt last week that my wife didn’t knew the meaning of the word ‘Mitron’. A word the man has been using for the last 12 years everywhere.
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You anyways will have no hair by the time you IPO. Just saying.
No hair till seed round. YC we are in you @ycombinator @fdotinc @twentyfour_26
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Movies where Andrew Garfield is saving the world using the web As Peter Parker in Spider Man As Sam Altman in Artificial
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Most bad decisions are not because we often mistake a coherent story for a complete picture. A good story does that. It makes the few things we know fit together so neatly that we stop asking what we don’t know.
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If Dario wants to slow the AI development, he can outsource the tech work to an Indian IT company.
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