The Times's revelation about the possible creation of a FIFA marketing agency is potentially the most dangerous thing for the future of football.
Apparently, it would just be an agency to better sell every aspect of the World Cup.
But the reasonable fear is that since at least (at least...) 30% of shares are sold to outsiders - and one of them expected to be the company of Trump's son-in-law's brother - investors will then be able to decide how and when the World Cup is played, as co-owners.
Infantino proved to take realpolitik too far and bending the rules to whoever invests the most, so it's now real to ask for trust in him in this.
From this perspective, Andrew Giuliani, president of the World Cup organizing committee, statement on the Balogun case is emblematic: "With all the money we invested in the World Cup, it was unthinkable not to compete with the best players”.
If this principle passes, everything falls apart.
The principle has already passed, but in that case they were "only" the organizers of this World Cup.
If also co-owners become outsiders, football where rules come before investments will end.