WSJ bestselling author "Fanocracy", "The Fandom Playbook", and "New Rules of Marketing & PR"; business growth strategist; advisor to emerging companies.

Boston, MA
Educate and inform instead of interrupt and sell.
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Recently I’ve been thinking a lot about fusion, the combination of several structured elements to create something totally new. I’m convinced modern buyers’ use of AI research combined with the relentless intrusion of algorithms, means that a fusion of marketing, public relations, and sales has become an effective strategy for business growth. blog.venturemagazine.net/fus…
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At @HubSpot #Unbound last week, I loved hearing @kippbodnar and @searchbrat discuss their new book "Loop Marketing" which is out today! AI broke the marketing strategies we've been using for a decade. Loop Marketing is a framework for what works today. Grab your copy now before your competitors do.
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My buddy @markroberge interviewing Michael Hartman, head of enterprise Americas at @AnthropicAI at @HubSpot #Unbound.  Michael says: “Everybody has the ability to create and are able to share across the organization. Tools are built bottom up to help the company grow… Everyone at Anthropic thinks they’re the best in the company at Claude”
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Stop chasing algorithms. Start building fans.
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I’m super excited to be with the passionate GLADIATORS at @TonyRobbins #BusinessMastery. “You can achieve similar success!”
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With the easy availability of ways to shout your message, attention has become an increasingly scarce commodity.
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While Generative AI tools are a valuable aid in our marketing and PR work, I often see them being used to replace human-based content creation.
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Marketers the world over have become slaves to the social algorithms rather than creating content that truly matters.
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The myth that “someone needs to manage the managers” is becoming hard to defend when you can see every campaign, every pitch, and every outcome in real time. bit.ly/4cHwMAu
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Focusing on customer needs over products can be challenging, but it's key to success! #CustomerFirst #SuccessMindset
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Partly because of toxic social media algorithms, the democratization of content didn’t bring us together the way we hoped.
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“With the pictures and videos, the ‘gravitational pull’ to our office will improve.” If you run an independent professional services firm, this is a simple change that can make a huge difference. bit.ly/4mBQPUc
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Toxic AI algorithms, relentless social network outrage machines, and the rise of influencer culture have left us polarized, skeptical, and burned out.
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The logic of studying computer science, finance or engineering seemed sound: technology was booming, Wall Street was hiring, and coding skills or financial modeling expertise seemed to guarantee a solid career path. However AI disrupts all that. bit.ly/4oKyhmx
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Understanding buyer personas is key to successful marketing! 🎯 Conducting interviews and developing profiles can lead to valuable insights. #BuyerPersonas #MarketingStrategy
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Those goose bumps at a packed stadium, that feeling at a sold-out concert, or the rush at a conference full of like-minded people? It's the power of fandom in a world of online chaos.
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