WSJ bestselling author "Fanocracy", "The Fandom Playbook", and "New Rules of Marketing & PR"; business growth strategist; advisor to emerging companies.
Recently I’ve been thinking a lot about fusion, the combination of several structured elements to create something totally new. I’m convinced modern buyers’ use of AI research combined with the relentless intrusion of algorithms, means that a fusion of marketing, public relations, and sales has become an effective strategy for business growth. blog.venturemagazine.net/fus…
At @HubSpot#Unbound last week, I loved hearing @kippbodnar and @searchbrat discuss their new book "Loop Marketing" which is out today! AI broke the marketing strategies we've been using for a decade. Loop Marketing is a framework for what works today. Grab your copy now before your competitors do.
My buddy @markroberge interviewing Michael Hartman, head of enterprise Americas at @AnthropicAI at @HubSpot#Unbound. Michael says: “Everybody has the ability to create and are able to share across the organization. Tools are built bottom up to help the company grow… Everyone at Anthropic thinks they’re the best in the company at Claude”
Creators and agencies are evolving in the era of AI integration. No more middle management- it's all about real-time strategies and collaboration! 🚀 #Creators#AIintegrationbit.ly/4cHwMAu
Middle management: a century-old concept on the brink of extinction. Agentic AI is reshaping the marketing landscape, leaving them redundant. #AIrevolution#MarketingEvolution 🤖 bit.ly/4cHwMAu
The myth that “someone needs to manage the managers” is becoming hard to defend when you can see every campaign, every pitch, and every outcome in real time. bit.ly/4cHwMAu
“With the pictures and videos, the ‘gravitational pull’ to our office will improve.” If you run an independent professional services firm, this is a simple change that can make a huge difference. bit.ly/4mBQPUc
Most people keep a tight lid on their personal passions, convinced that doing so makes them appear more professional. That’s a mistake. davidmeermanscott.com/blog/h…
The logic of studying computer science, finance or engineering seemed sound: technology was booming, Wall Street was hiring, and coding skills or financial modeling expertise seemed to guarantee a solid career path. However AI disrupts all that. bit.ly/4oKyhmx
Understanding buyer personas is key to successful marketing! 🎯 Conducting interviews and developing profiles can lead to valuable insights. #BuyerPersonas#MarketingStrategy
Those goose bumps at a packed stadium, that feeling at a sold-out concert, or the rush at a conference full of like-minded people? It's the power of fandom in a world of online chaos.