DTC brands don't need another video editor. They need creatives that SELL. That's where I come in. I'm Yassine, a DTC & UGC Ad Editor, currently open for new clients. I help eCom brands create performance-focused ads for Meta & TikTok. What I bring: → Scroll-stopping hooks that grab attention in 3 seconds. → Retention-focused editing that keeps people watching. → Conversion-driven creatives built to turn views into purchases. → Fast iterations to test more hooks, angles & winning concepts. I don't just edit videos. I understand what makes people stop, watch, and BUY. If you're a DTC founder, creative strategist, or agency looking for an editor who thinks beyond the timeline… 📩 DM me "EDIT" and let's create something that performs. #DTC #UGC #MetaAds #VideoEditor #Creatives #AIUGC

Hey @X I'm looking to #connect with people building in: AI Video editing Design Motion DTC Ecom Media buying Paid social Creative strategy SaaS Building in public I edit AI-produced direct response ad creative. 1,000+ ads. If that's you, say hi and let's connect #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

Hey @X I'm looking to #connect with people building in: AI Video editing Design Motion DTC Ecom Media buying Paid social Creative strategy SaaS Building in public I edit AI-produced direct response ad creative. 1,000+ ads. If that's you, say hi and let's connect #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

Sometimes imagination is what holds us back. Other times, it's what pushes us to change our reality.

PetLab Co is running a Pixar-style song ad, and it’s one of their top performers right now. You should 100% look at what they did with it. Same script they've run for years: - Paw licking, head shaking, scratching at night - "It's probably a skin thing." Nope - It starts in the gut - Sprays only fix the outside Now the dog sings it to his mom. Want to win this Q4? Your team has to learn how to shapeshift formats. If you don't, you're losing out on easy diversity already in your ad account. Our team has already MASTERED this #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

Hey @X I'm looking to #connect with people building in: AI Video editing Design Motion DTC Ecom Media buying Paid social Creative strategy SaaS Building in public I edit AI-produced direct response ad creative. 1,000+ ads. If that's you, say hi and let's connect #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

AI characters are getting dangerously realistic. And this is how I'm creating them now: Most people still generate AI characters using basic image prompts. The problem? Perfect skin. Perfect lighting. Perfect symmetry. Everything looks too clean. The second you see it, you know it's AI. But realism isn't about making someone look perfect. It's about making them look human. Here's my workflow: → Step 1: Find a real-life reference on TikTok or Pinterest. Focus on natural lighting, facial details, camera angles, and imperfections. → Step 2: Upload the reference to ChatGPT and turn it into a detailed JSON prompt describing every visual element. → Step 3: Use that prompt with an AI generation model, focusing on realistic skin texture, natural facial asymmetry, and authentic environments. → Step 4: Refine the character until it looks like someone you'd actually see recording a video on their phone. → Step 5: Bring that character into an AI video workflow, adding natural expressions, movement, and believable delivery. Here's what I've learned: The difference between an average AI character and a realistic one isn't just the model. It's the reference, the prompt, and the details you choose to preserve. And for DTC brands, this changes everything. You can create AI UGC creators for different customer avatars, test multiple hooks, and produce new ad variations without organising a traditional shoot. The goal isn't to make beautiful AI faces. It's to create believable characters that make people stop scrolling, listen, and engage with the ad. Still experimenting. Still improving the workflow. But these results are getting closer to real footage every day. Check these two examples 👇 #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

ending the day experimenting with new AI UGC styles and testing different editing techniques. been studying winning DTC ads, breaking down their hooks, pacing, visuals, and what actually makes people stop scrolling. spent hours generating AI creators, fixing unnatural movements, and making every scene feel more realistic. some generations were terrible, but that's part of getting better. been editing since 2020, but AI keeps giving me new things to learn. more testing tomorrow. more creatives to build. the goal isn't just to make AI videos look real. it's to make ads that actually convert. #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

What if your next DTC ad looked like a Pixar movie? 🎬 I've been experimenting with AI-powered Pixar-style animations, and the results are insane. No animation studio. No expensive production. No months of rendering. Just AI, creative direction, and the right storytelling. Imagine turning your product into a character, bringing your customer's pain points to life, or creating an entire animated world around your brand. This opens up a whole new creative angle for DTC brands running Meta & TikTok ads. And the best part? You can test multiple hooks, characters, and storylines without traditional production costs. AI isn't just changing how we make ads. It's changing what's possible to create. Would you test Pixar-style ads for your brand? 👀 DM me "PIXAR" if you'd like to work together.

Hey @X I'm looking to #connect with people building in: AI Video editing Design Motion DTC Ecom Media buying Paid social Creative strategy SaaS Building in public I edit AI-produced direct response ad creative. 1,000+ ads. If that's you, say hi and let's connect #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

This looks like a $2,000 Pixar-style ad. But no animation studio was involved. 👀 No animators. No expensive production team. No weeks of rendering. Just 3 prompts. 3 scenes. 1 AI-powered ad. Built entirely with Seedance 2.5. But here's what most people get WRONG about AI animation: Generating beautiful clips is easy. Making those clips feel like ONE continuous story is where 90% of creators struggle. Characters change faces. Expressions become unnatural. Scenes lose consistency. And viewers scroll away. So I built a workflow around 3 principles: → 1. Character Locking: Keep the same character, appearance and personality across every scene. → 2. Story-Driven Prompts: Every scene connects to the next, building curiosity instead of generating random visuals. → 3. Retention Engineering: Use visual hooks, pacing and a payoff that gives viewers a reason to watch until the final second. The result? A 28-second animated ad designed to grab attention, hold retention and make the product memorable. And here's why this matters for DTC brands: One creative concept can become 10 different hooks, 5 story angles and dozens of variations to test on Meta. AI isn't replacing creative strategy. It's making great creative strategy faster to execute. I'm sharing the exact workflow: → My 3-prompt animation framework → How I maintain character consistency → How I structure scenes for retention → How I turn AI animations into DTC ad creatives Follow + Like + Comment "ANIMATE" And I'll DM you the workflow. 👀 #AIAnimation #DTC #Ecommerce #AIAds #VideoEditing

Hey @X I'm looking to #connect with people building in: AI Video editing Design Motion DTC Ecom Media buying Paid social Creative strategy SaaS Building in public I edit AI-produced direct response ad creative. 1,000+ ads. If that's you, say hi and let's connect #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

This looks like a $800 UGC ad. But the creator was never hired. 👀 No camera. No studio. No filming. The secret? I stopped creating videos. I started engineering them. Here's the mechanism: → Step 1: Decode the target avatar's biggest pain points and buying triggers. → Step 2: Engineer a scroll-stopping hook that breaks the viewer's pattern. → Step 3: Turn the script into a realistic AI creator with natural expressions, voice and delivery. → Step 4: Match every visual to the psychology behind the copy. → Step 5: Build multiple hook variations from one core concept. One concept. Multiple angles. Endless creative testing opportunities. Most people use AI to generate videos. I use AI to build a repeatable creative production system designed for DTC performance. The difference isn't the AI tool. It's the strategy behind every second of the ad. Want the exact AI UGC workflow? DM me "UGC" and let's work together. 👀

Hey @X @grok I'm looking to #connect with people building in: AI Video editing Design Motion DTC Ecom Media buying Paid social Creative strategy SaaS Building in public I edit AI-produced direct response ad creative. 1,000+ ads. If that's you, say hi and let's connect #Hiring #Ecommerce #videoeditor #SocialMediaMarketing

Persistence gets you started. Consistency builds momentum. Gratitude keeps you grounded along the way. The real secret is showing up every single day, even when nobody's watching. 💯

The difference between beginner and advanced is that an advanced person never doesn't do the basics.

This looks like a real UGC ad. But here's the twist: The creator doesn't exist. No actors. No cameras. No expensive shoots. 100% AI-generated using Higgsfield. But here's what most brands get wrong: AI UGC isn't just about generating realistic videos. It's about understanding what makes people STOP scrolling and BUY. → A hook that grabs attention in the first 3 seconds. → A script built around real customer pain points. → Natural delivery that feels authentic, not scripted. → Fast-paced editing that keeps viewers watching. → A CTA that turns attention into action. The real advantage? One product. Multiple hooks. Different angles. Endless creative testing. AI makes production faster. Buyer psychology makes the creative convert. That's the difference between an AI video and a direct-response ad. Want ads like this for your brand? DM me "PORTFOLIO" #aivideo #UGC #Ecommerce #DTC

🚨 HIRING AN AI VIDEO EDITOR? I'M AVAILABLE! DTC founders & agency owners — looking to hire a DTC Video Editor or AI Creative Editor? I specialise in: → AI UGC Ads → AI Animations → VSL Editing → AI B-Rolls → Direct-Response Ads → Meta Ads Creatives 📩 DM me to hire or collaborate! #Hiring #VideoEditor #DTC #AIUGC

Hey @X @grok I'm looking to #connect with people building in: AI Video editing Design Motion DTC Ecom Media buying Paid social Creative strategy SaaS Building in public I edit AI-produced direct response ad creative. 1,000+ ads. If that's you, say hi and let's connect

This is why this DTC ad generated $100K in sales. And it's not just because of the 3D CGI. The real magic is in the hook, editing, and storytelling. Here's what makes this creative so interesting: 🪝 1. The Hook "You accidentally swallowed a softgel..." Instant pattern interrupt. No boring product intro. Just curiosity that makes you want to see what happens next. 🎬 2. The 3D CGI Instead of another talking-head UGC ad, the editor takes you inside the human body. Every animation makes the product story easier to visualize. ⏱️ 3. The Pacing Hour 1 → Hour 72 → Day 14. Each timestamp introduces a new scene and opens another curiosity loop. The viewer always has a reason to keep watching. ✂️ 4. The Editing → Fast cuts without overwhelming the viewer → Smooth CGI transitions → Constant visual progression → Zero unnecessary B-roll → Product reveal at the right moment 🎯 5. The Creative Strategy The hook grabs attention. The CGI makes the mechanism visual. The pacing keeps people watching. And the product reveal connects the story to the offer. That's what separates good-looking edits from performance-focused DTC creatives. Don't just edit for views. Edit with the conversion in mind.