EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

New York, NY
🗣️The wait is over...AI Search is here! Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow. See AI Search in action: emarketer.com/products/ai-se…
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In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved. Watch on YouTube or Spotify: lnkd.in/gA6nkuWf Made possible by Atmosphere TV.
Made with AI
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A sophisticated model can only go so far if its findings are buried in a 40-tab workbook. 🤖 See how AI is helping marketers turn MMM outputs into answers they can act on in this sponsored article by Circana’s Tsvetan "T." Tsvetkov: tinyurl.com/p9ahm2jp
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Your product pages aren’t just speaking to shoppers anymore. In this sponsored article, Bluefish’s Alex Sherman looks at how brands can prepare their product content for AI-driven holiday shopping: tinyurl.com/3da8tkrs #AICommerce #Ecommerce #HolidayMarketing
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Join EMARKETER on October 13 at 2pm ET for “Bad Data Ruins the Moment: Planning Media Around Real Consumer Behavior” and hear new research from @EpsilonMktg and Publicis on how people consume media today: tinyurl.com/5fmwhr6s
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⚽ Emily Tisch Sussman, Co-Owner of @GothamFC and Host & Creator of @shepivotsthepod, joined EMARKETER’s Stephanie Paterik onstage for a keynote conversation at the Future of Digital Summit. Learn more: cloud.emarketer.com/20260915… #EMARKETERSummit #FutureofDigital #WorldCup
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AI is becoming part of the conversations that move consumers from curious to in-market. See how that shift could change where intent begins and create new opportunities for advertisers in this sponsored article by The Trade Desk’s Jordan Rost: tinyurl.com/4e8wu58t #AI
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The real value of AI isn’t just how much time or money it saves. In this sponsored article, Meet The People’s Tim Ringel makes the case for reinvesting AI-driven efficiencies in people, creative capabilities, and human judgment: tinyurl.com/afcxrmre
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Move beyond “What’s happening?” to “What should we do next, and why?” EM DeepDive turns trusted EMARKETER research into recommendations you can act on. Discover EM DeepDive: emarketerinsights.com/em-dee… #EMDeepDive #AI #AISolutions
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Where is discovery in beauty happening? How is TikTok changing the path to purchase? Why might every retailer need a beauty strategy? Tune in to the Reimagining Retail podcast: podcasts.apple.com/us/podcas… Made possible by Atmosphere TV. #beauty #retail #TikTokShop #marketing
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See why partnerships can help marketers influence more of the customer journey and better understand what drives results. Read more in this sponsored article by Awin’s Adam Weiss: tinyurl.com/bdedce #partnershipmarketing #branding #creators
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Access our guide for insights from EMARKETER analysts and industry leaders on the trends, capabilities, and strategic decisions shaping the next era of commerce media: cloud.insight.insiderintelli…
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While Gen Z watched social media evolve from Facebook to TikTok, Gen Alpha entered a world where smartphones, short-form video, creators, and algorithms were already the default. Access our new infographic to learn more: cloud.insight.insiderintelli…
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During her keynote at last week’s Future of Digital Summit, Stephanie Paterik shared highlights from our annual futurecast and what brands need to get right today to stay relevant. Download a preview of the new report: cloud.emarketer.com/20260915… #EMARKETERSummit #FutureofDigital
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EMARKETER retweeted
Three takeaways you can't ignore, from @jnitti’s panel at @eMarketer’s Future of Digital Summit: - Publishers and advertisers need clearer, more established commercial models to unlock real scale - The industry needs shared standards for measurement and reporting - Trust across the ecosystem is still being built and established across the ecosystem A huge thank you to @nate_elliott, Corey Kahn, Michael Cohen, and everyone who joined in on the conversation!
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EMARKETER retweeted
Love this insight from @eMarketer on how creators + UGC should be woven into offsite AI visibility work
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EMARKETER retweeted
At @EMarketer’s Future of Digital summit, brand leaders argued that brands still need the open internet to build credibility and trust: bit.ly/4cRNfTu Take a look at a few additional stories in The Current this week 👇
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AI is changing how search captures intent and making the click less reliable. 📺 See why performance TV could help brands build demand, strengthen trust, and drive measurable results. Read more in this sponsored article by @weareMNTN's Matt Collins: tinyurl.com/dsc5snxt
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Retail media can reveal more than campaign performance. Roundel’s James Gourde looks at how brands can turn those learnings into smarter growth decisions in this sponsored article: tinyurl.com/ms8c5y49 #RetailMedia #CommerceMedia #ConsumerInsights
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However your team works with AI, EMARKETER can meet you there. Compare EM DeepDive, EM Connect, and EM Connect Enterprise to find the right fit for your team’s workflow: emarketerinsights.com/emarke… #EMDeepDive #EMConnect #AI #AISolutions
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We’re still buzzing from Tuesday’s Future of Digital Summit at City Winery NYC. 🎉 Thank you to everyone who joined us and to our incredible speakers, partners, and EMARKETER team who brought it all to life. #EMARKETERSummit #FutureOfDigital
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