Three takeaways you can't ignore, from
@jnitti’s panel at
@eMarketer’s Future of Digital Summit:
- Publishers and advertisers need clearer, more established commercial models to unlock real scale
- The industry needs shared standards for measurement and reporting
- Trust across the ecosystem is still being built and established across the ecosystem
A huge thank you to
@nate_elliott, Corey Kahn, Michael Cohen, and everyone who joined in on the conversation!