//affiliate marketing. @StrongholdSOL - solana validator
marketing ends at the deposit button. that's the assumption baked into every org chart - traffic team on one side, payments team on the other, nothing shared but a slack channel. the assumption is
the tracker is the foundation of the whole acquisition stack, and operators keep choosing it in an afternoon. here's the actual decision framework. what a tracker must do (non-negotiable) mint and
70% of crypto casino players churn inside 30 days. every operator knows the number. almost none of them price what it does to their acquisition math: at 70% churn, your real cac is triple your
web2 acquisition has a stack everyone agrees on. web3 igaming doesn't - so operators improvise, and improvised stacks leak. here's the reference architecture i build against. layer 1 - the tracker
affiliate is the oldest channel in igaming and still the leakiest. not because affiliates are villains - because most programs are built to be leaked from. leak 1 - paying on the wrong event programs
there's a job dying right now and most of the people doing it haven't noticed. the media buyer - the person who launches campaigns, nudges bids, pauses the losers, screenshots the dashboard for the
i coined CPWA - cost per wallet action - in a thread months ago. this is the full framework, because the metric only works if the system underneath it works. why CPA fails in web3 CPA was always a
pixels had a good run. it's over. ad blockers eat 20–40% of client-side events. ios clamps cookies to seven days. cross-device players look like three different strangers. if your acquisition still
Not because of regulation. Not because of competition. Because they're running 2021 playbooks in a 2025 market. Here's what's actually killing them Problem #1: The bonus arms race is over When every
pixels are dead. cookies are dying. but the chain remembers everything. the old marketing model was built on inference. you ran ads, pixels fired, dashboards filled with “estimates.” half the numbers
most marketers still think of ai as content generation. write some copy, generate a banner, call it automation. that’s surface-level. the real value of ai in performance marketing isn’t creativity.
