$META IS EXPANDING INTO ENTERPRISE AI
Meta is building a dedicated sales team and plans to work with consulting firms, including Accenture, Deloitte and IBM, to sell and deploy its AI products to businesses, The Information reports.
The push builds on Meta Enterprise Platform, launched in September under former MongoDB CEO CJ Desai. Its offerings include Muse Spark AI models, Muse Code and business AI agents.
Meta previously abandoned efforts to deploy AI agents directly on retailers' websites after facing resistance over customer data access, control and technical integration.
However, its business agents have gained traction through WhatsApp and Messenger, including with companies like Flipkart.
The broader effort is part of Meta's strategy to generate new revenue from its AI investments, with capital spending expected to reach as much as $145B this year.