THE PLAY
A Cinematic Matchday.
Sports Illustration · Graphic Design · Motion
I’ve always considered the matchday graphic one of the most important pieces in sports communication. It has to build anticipation, express the team’s identity and communicate the essential information within seconds. That’s why I wanted to return to this format and approach it as a new creative challenge.
The result is a new step into the visual world of the NFL and the
@Jaguars , combining sports illustration, graphic design and motion in a short cinematic sequence.
My work is often associated with football, although I’ve also worked across other sports including tennis, rugby and women’s football. A couple of years ago, I had the opportunity to create animations for the Kansas City Chiefs.
Today, I’m returning to that direction with this piece, and I hope it can lead to future collaborations within the world of the
@NFL
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