The best of beauty for every 👀👄🤩 ✨e.l.f. Clean. Vegan. Cruelty-free. Fair Trade Certified.

Oakland, CA
our second e.l.f. album is here! 💿 introducing Mirror Mix, your new beauty SLAYlist! 💕 featuring 7 tracks from 7 rising stars across Pop, R&B, Latin and Rock, this album is all about bringing music and beauty together while empowering the next generation of artists. 💪 get to know the e.l.f.ing incredible artists and songs that make up our new album: 🎵 @joaquina puts her story into song with “Ya No Estoy” 🎵 @flaujae turns up the heat on “What Can’t I Do” 🎵 @bbynezza will remind you just how bonita you are in “Bésame” 🎵 @braskosongs brings his larger-than-life sound to “Look Don’t Touch” 🎵 @wheresmamii showcases her soulful energy with “Transitions” 🎵 @hellosisterband has the girls’ night covered with “Girlhood is Forever” 🎵 @sadierosevan serves up main-character energy in “Kiss” streaming now on @spotify, @applemusic and @amazonmusic. ✨
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goodbye summer, hellooooo fall 👋🍁
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psst Brazil…did you hear?👀 The e.l.f.ofoca (e.l.f. tea) is true – e.l.f. Is launching at @sephorabrasil! 🇧🇷 we tried to keep it quiet, but you know how e.l.f.ofoca travels 🤭 shop all of your e.l.f. faves on Friday 9/25 on the Sephora Brazil app📱 and in-stores and online at sephora.com.br on Tuesday, 9/29 -- 👀 psiu Brasil…vocês estão sabendo? A e.l.fofoca é verdade, estamos na @sephorabrasil🇧🇷 tentamos manter segredo, mas sabe como as notícias voam. 🤭 compre seus produtos e.l.f.avoritos partir de Sexta-feira dia 25/9 no app da Sephora Brasil. na sephora.com.br e nas lojas de todo o país a partir de Terça-feira dia 29/9.
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get your new glow-to duo!✨🆕 Sheer You Glow Lip & Cheek Duo is available now on elfcosmetics.com and the e.l.f. app! 💕 why you’ll love it: 💖 pink blush tint + lip balm combo 💖 tint cheeks and lips with sheer, lasting color 💖 buttery formula with high-gloss shine 💖 Sheer pink shades made to match 💖 includes Sheer For It Blush Tint in Pink Positive (sheer pink) and Glow Reviver Melting Lip Balm in Strawberry Shortcake (soft pink) shop now for $14 on elfcosmetics.com. 💫
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🎶summer isn’t over yet🎶
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it’s e.l.f.ing hair wash day 💆‍♀️🛁
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your daily dose of hydration 💧
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duo you lips a flavor with 2 NEW and limited-edition festive flavors: Pumpkin Glaze and Pink Peppermint! 🧡🩷 shop Glow Reviver Flavor Balm Lip Duo now on elfcosmetics.com and the e.l.f. app!
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'tis the season for 2 NEW and limited-edition festive flavors: Pumpkin Glaze and Pink Peppermint! 🧡🩷 Glow Reviver Flavor Balms Lip Duo is available now on elfcosmetics.com and the e.l.f. app! ✨ why you’ll love it: 💋 long-lasting nourishing lip balm duo with a buttery soft formula  💋 delivers a wash of buildable color and a glossy finish  💋 formulated with 10% hydrating butters for soft, supple lips  💋 lip-hugging tip delivers a smooth application  💋 2 new & limited-edition flavors: Pink Peppermint (pale pink) and Pumpkin Glaze (amber with pearl)   shop now for $18 on elfcosmetics.com. 🙌
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meet your perfect match ✨ with 3️⃣6️⃣ shades of Soft Glam Satin Foundation!
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it’s giving mane character 💅
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the Holy Hydration! e.l.f.ssential Daily Cleanser has entered the chat. 👀 same cleanser you know and love, just with a new name! 🫧
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shimmer slick in a stick 💄 NEW Glow Reviver Lip Oil Stick Shimmer is available NOW on elfcosmetics.com and the e.l.f. app! 🫶 available in 4 glimmering shades: 👑 Passenger Princess 🍨 Vanilla Vice 🦩 Disco Flamingo 💜 Plumstruck
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the addictive slip you love, now in a shimmer finish! 💖 NEW Glow Reviver Lip Oil Stick ✨SHIMMER✨ is available now on elfcosmetics.com and the e.l.f. app! 🤩 why you’ll love it: ✨ your fave Glow Reviver Lip Oil Stick, now in a shimmer finish  ✨ pigmented lippie glides on smooth with a non-sticky feel  ✨ delivers medium buildable color and soft, glossy sparkle  ✨ nourishing formula infused with Squalane, Mango Seed Butter, and Jojoba Oil to hydrate and soften lips  ✨ infused with a juicy mango scent  available in 4 glimmering shades: 👑 Passenger Princess (light pink gold shimmer) 🍨 Vanilla Vice (nude beige with silver pearl) 🦩 Disco Flamingo (cool pink with pink pearl) 💜 Plumstruck (plum with pink and gold shimmer) shop now for only $10 on elfcosmetics.com. 👏
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Unglammy Valley = a place where your neck doesn’t match your face. 😱 when your foundation is a mismatch and you look like you…but not. the only way to e.l.f.scape? Soft Glam Satin Foundation! 🌟 your fave foundation with a just-right, buildable coverage and a satin finish. available in 36 shades for only $8 on elfcosmetics.com. ✨
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what e.l.f. products are you packing for your summer vacay? 👇
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how do you bounce? comment 💦, ✨ or 🌙
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back to college: e.l.f. edition 💅🎀
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the Halo Glow fam is serving BODY! ✨ introducing the 🆕 Halo Glow Body Collection: available NOW on elfcosmetics.com, the e.l.f. app and TikTok Shop! 💕 Halo Glow Soft Beam Body Cream ($12): 💖 daily body glow cream infused with a hint of shimmer 💖 silky formula sinks into skin for glowing skin that feels soft & smooth 💖 infused with glycerin to hydrate skin 💖 dreamy vanilla & magnolia scent Halo Glow Goddess Balm ($14): 🌟 highlighting body glow balm for high points, like décolletage & shoulders, plus face 🌟 gives skin a lasting glassy sheen with a pearlescent finish 🌟 luxe solid balm that melts into skin 🌟 available in 2 shimmer shades: Champagne Sheen & Bronze Ambition Halo Glow Body Brush ($10): 🖌️ soft, dense body brush applies body shimmer with ease 🖌️ unique shape contours to body for smooth, even coverage 🖌️ works with gels, balms, oils and creams 🖌️ sculpted handle for comfortable application shop the drop at elfcosmetics.com! 🛍️ Plus, launching exclusively at @ultabeauty online September 4 and in-stores September 6. 🧡
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