Introducing: The Ball Guide. “Wait, which model spins more? The X?” I can’t keep them all straight, and neither can you. 10 brands. Sort by spin, feel, or price. Click cards for every published attribute. Link in first comment:

TGE's top 12 things to consider before your first fitting: 1. Warm up. But don't fall victim to warm-up effect. The oldest trick in the book: a fitter who has you hit your current driver cold, then shows you a ball speed gain with the new one. Alternate. 2. Bring your course swing, not your range hero swing. Don’t try to hit it as far as you can. The fitter is not impressed. 3. Consider your driver miss, too. You might max out simulator distance by dialing in 2000 rpm spin. But does the hook miss become uncontrollable when it drops to 1500? 2400~2600rpm might be best. 4. If you anticipate gaining swing speed, consider a driver that has room to adjust to lower loft and more forward weight. 5. Length & lie are the critical iron specs. Then bend lofts to achieve proper gapping. 6. Distance irons can appeal to the ego. Big number ≠ low scores. Don't fall victim to simulator gamification. Prioritize iron accuracy. 7. Your swing & playing conditions will inevitably change over time. Try to leave w/ knowledge of the weights and adapter settings so you can tweak your equipment later. 8. Try to hit the whole iron set if possible. Many fittings are just the 7i. Make sure the 4i is playable, and the PW doesn't leave a big gap to your first wedge. 9. More inventory is not automatically good. That shaft wall is meant to intimidate. No-upcharge shafts are usually fine for beginners. 10. Don't go down the shaft rabbit hole before exhausting head options. Think 'more loft' before you think 'high-launch shaft.' 11. If possible, get fit by someone who already knows your game. 12. If doing a full bag fitting, consider splitting it into 2 days. Fatigue can be a major factor. Don't get to driver and have no gas left in the tank. This list can be intimidating. Not to worry. If you have questions, I am happy to support your unique case via my subscription. It may save you money & strokes in the long run.🫡

If I ask, "How was the course?" And your recap starts with the ocean views... I (respectfully) check out from the rest of your review. You see, I have an illness. I go on a golf trip to be consumed. Lost in every bump, bunker, & berm. Embedded in dissecting the strategy & advice from a long-time looper. Every morsel could help win my best ball, and lead to golf shots so satisfying that they strengthen friendships. It sounds like you were there to take a photo? Not saying you were! Just saying that's what it sounds like. And it sounds like you don't share this illness w/ me. Which is sad for me in the moment. But probably a peaceful life, honestly. Ocean views can take a course from a B+ to an A- in my book. But they are tremendously overrated (and overpriced). If I know you well enough, I might retort with, "Why didn't you just go to the beach today?" 🙂

Wet spin retention is THE topic in wedge R&D right now. To properly test a wedge, you need to do it in all conditions.

Marketing will just point to an MOI number. But driver forgiveness is a balance of many elements. And part of the equation is you. High-speed players will experience part 2, and never consider that it could be an equipment problem.

Excellent advice in this comment section.

Forgot how fun it is to have a meme reach the masses. Gets the people going! The regularly scheduled gear posts will resume shortly. Been grinding on website updates. Fairway woods will be added soon. 🫡

If I was President of Golf: Every white stake is painted red overnight. There was no OB. You've never heard of a provisional ball. 3 from the tee is what you hit when driver is too much. Get your things and keep it moving. Enjoy your round.

See below... you will not get a better comparison and more importantly explanation!

“Game Improvement” irons are the #1 selling category. Yet, I… [design clubs for a living, and run an 𝕏 subscription helping golfers w/ equipment] …almost never recommend them. What’s the disconnect?

Every year the list grows. “Dumbest ways that people broke a club.” Then engineers have to decide if the cases are worth designing against. -Bags fall off carts -Cart drives while removing club -Dropped head in parking lot -Air travel -Sunscreen hands -Smashing into other club in bag -Slamming on ground -Smacking tee marker -Hitting ball suspended in tree -Hitting ball lefty with back of club -Hitting ball lefty with face flipped -Hitting simulator poles/walls/ceilings -Hitting non-golf-ball objects (rocks) -Striking w/ sole, crown, hosel -Driver off deck, extremely fat -Used as alignment stick on range -Hitting face with hammer to break it in -Using belt sander to thin face -Trying the Tiger mid-air ball trick (And then customer service has to decide if it qualifies for warranty.)

The vast majority of driver breaks I've seen in my career come from pushing performance. Not cost-cutting or reduced quality. All heads are subject to durability criteria. Designs are compared to historical durability and correlated returns. There is debate over the acceptable return rate. Depends on the company. It usually falls between 0.2%~1%. Yes, sometimes that rate jumps up unexpectedly, and you fix that component next year. If you design for 0% returns, you will sacrifice performance. If you penalize 99% of your market on performance, you will lose to your competitors.