Political technologist leading the GOP into the future of campaigns. Executive Director - CampaignInnovation.org. Writing & podcasting @campaigntrend

Washington, DC
Joined CNN to talk about the Center for Campaign Innovation's latest research into what AI models are telling voters about candidates just a few weeks before Election Day. Each answer is unique and can vary significantly in tone:
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Senator Marshall's campaign offers a rare bright spot in Republican website design that's worth highlighting. It's fast – passes Google Core Web Vitals on both desktop and mobile. That's mostly thanks to Astro, the static site generator it's built on (a favorite of AI).
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There's even JSON-LD Person markup, which I am just learning about, that tells computers who the page is about, linking him back to his social media profiles and the FEC committee ID. The design even targets accessibility standards.
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This the most technically robust campaign website I've ever seen and there are a lot of signs pointing to a significant AI involvement in designing, building, and organizing the site. So if you built this, I'd really like to talk with you and learn more.
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Eric Wilson retweeted
I spoke with @ericwilson about his research looking at which websites the top AI chatbots pull from when giving users information about political candidates. Free to read: nationaljournal.com/s/733010…
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This from formspree is pretty cool and points to a broader trend. Build for two audiences: human + AI. A campaign donate page a human can fill out but embedded instructions for an AI agent to give on their behalf. "I want to donate $25 to the GOP" and it does it
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On the GOP side, I'm noticing a lot more email templates that are obviously coded with AI. They're more polished and elaborate than your standard emails. Curious to hear what's driving this and what impact (if any) it has on results? DMs are open, anonymity guaranteed!
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Eric Wilson retweeted
Does political texting work? In 2026, that's a $750,000,000 question. @xscreenmedia recently tested persuasion texting and came to many of the same conclusions we've found to be true over the past 8 years: They texted 50,000 voters (low-turnout Republicans and high-turnout Persuadable voters), and measured against the control audience: --"Ad recall in the test market increased by 22 points, a 16-point difference over the control market" --Young voters (who are the hardest to reach with traditional channels) "were the most likely to recall the messaging" --frequency matters! "people who had seen our ad six or more times viewed the issue positively, while the rest of the electorate viewed it very negatively" --Voters who received texts dramatically changed their voting preference (see attached graphic) === So there you have it (again). Texting works (when done right).
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The most frequent argument against having an issues page on your campaign website is that it will give your opponent something to attack you with. I just checked, and even without an issues page, the candidates are still being attacked.
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Eric Wilson retweeted
Per the wonderful and talented, @ericwilson, "I think a lot of people would be surprised to know that we can use AI to do ads that are really effective and tell a story, and give, once again, a level playing field to those candidates who might not have the money to be able to do full-on production or hire actors or things like that." piped.video/watch?v=Aun3D7OM…
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New research from Center for Campaign Innovation digs into what popular AI chatbots are telling voters about the candidates in the most competitive races this year. - What they get changes every time you ask. - Citations show what AI reads and how campaigns can shape it
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The DCCC website is cited in 146 answers about Republican House candidates. 12.5% of responses about House Republicans site one of their pages. 33 House Republicans had a DCCC citation in their answers. The structure of the page is helping its inclusion.
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When we break it out by models, Grok cites a DCCC page in 24.6% of its answers about House Republicans, Gemini 17.3%, ChatGPT 6.5%, and Claude 1.5%. You can read the full research here (more coming soon): campaigninnovation.org/resea…
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Across 161 candidates we're tracking, this website is cited in 10% of AI responses about who they are, where they stand on issues, and why someone should vote for them. You can just do things.
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