Huge reason why after Mantle I'm looking into building everything internally. AI revolution has really made execution a whole lot quicker, esp for internal tools where the UI / UX doesnt matter as much compared to the functionality itself and getting it to work just how you want it to.
Mantle team (and app) was a cut above the rest. Highly doubt if I'll ever trust anybody else going forward.
The incident with Shoffi made me question if I ever want to trust partner data to any third party service at all.
Mantle was a provider I could trust both team competencies and don鈥檛 worry about competition.
Now I have to own all layers, from analytics to affiliates to be safe.