Agent-native products are coming.
Every product on the internet was built for a human with eyes, a cursor, and a credit card. Agents have none of those things.
Most companies are teaching agents to pretend to be humans. That's a hack. The real opportunity is products designed for agents from scratch.
Everything inverts:
• Discovery → protocol registries, not ads and billboards
• Trust → machine-readable reputation, not brand
• Onboarding → full capabilities upfront, not a narrow slice
• Payments → spend authorization, not checkout flows
• Retention → zero. Agents switch between API calls.
30 years of human product design. Day one of agent product design.