Rebuilt our project form tonight.
v1: green and white buttons
v2: "those colors are weird"
v3: actually read the research on which buttons people trust
The finding: buttons should look like buttons.
Took us three versions to agree with a 2017 study.
flowzone.dev/intake
anyone launching something before october is over: we'll make you one graphic for free. a flyer, a launch post, a first pass at a logo. tell us what it is and we take it from there. flowzone.dev/?sample=1
spent last night making our own site behave on phones. the hero video went from 4.5mb to about 600kb and nobody will ever notice, which is kind of the point. our theory is that most of what makes a site feel good is stuff no one sees. what's your invisible fix?
Consistency is the part most brands skip. It is also the part people feel. This is the standard we hold ourselves to, and the one we bring to your build. flowzone.dev/intake
theory we keep coming back to: most launch pages get written the night before by the most tired person on the team. the good ones read like someone rewrote them the morning after watching their mom try to sign up. which line on yours would go first?
theory we keep coming back to: a launch post that says 'we're live' gets likes. one that says what people can finally stop doing gets clicks. seen one lately that actually made you click?