VISIONS Summit • MoMA NYC • Nov 3, 2026
West Palm Beach, FL
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We told you we were working on something big. 👀 VISIONS Summit is back at NYC’s Museum of Modern Art, and we have 25+ speakers ready to tackle one bold statement: "AI is rewriting commerce. Culture is next."
Be in the room where we’ll ponder, debate, and envision what comes next. Your ticket gives you a full day of programming, museum access, and more: visions.futurecommerce.com/
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If you thought the collectibles market was relegated to trading cards or sneakers, let Walmart be your barometer for how widespread and expansive the Collector Economy has become.
With its new "drawing" experience, it has turned $5.97 NeeDoh fidget toys into commerce events. When does this level of work and friction make sense?
We unpack the trend here, courtesy of @EQLofficial: futurecommerce.com/posts/ins…
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Last year at VISIONS, ethnographer @default_friend explored our attachment to inanimate objects like Tamagotchis and why they eventually feel real. @Meta's Muse Charm is the latest example of how AI is creating a new breed of imaginary friend that we create, nurture, and embed into our lives.
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There’s a clear commerce tie, with @Gap, @Walmart, @BestBuy, and @Fanatics already signed on to connect to Muse. Your new sidekick can also be your personal shopper. But by combining data collection, personal interaction, and commerce into one intuitive platform, Muse Charm becomes an “empathy-mining rig,” which has major implications for brands and consumers alike.
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We’ll be unpacking the narrative further at VISIONS 2026 in NYC. Catch up on the story so far with “The Reality Engine”: futurecommerce.com/posts/ins…
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The opportunity for AI in consumer research may be less about generating an answer and more about finding relationships between evidence we already have.
Our friends at Merciv are working on solving this disconnect between consumer data and consumer behavior, and we're putting their tools to the test ourselves to craft our new Signal Reports.
Our first Signal Report reveals that when GLP-1s sought to take the friction out of getting healthy, that friction didn't actually disappear. It moved – into the grocery basket, the beauty aisle, the closet, and a peptides gray market moving faster than the FDA.
Read Frictionless Wellness: lnkd.in/g_tMHBef
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This was the first year @Pinterest Presents was IRL, and Future Commerce got to be in the room. We break down all the announcements and how Pinterest is using new ad formats to embrace its sweet spot: the “messy middle” where inspiration, research, and comparison live. Read our analysis here: futurecommerce.com/posts/pin…
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Your customer research should connect the dots between surveys, sales data, reviews, social chatter, and years of internal knowledge. Merciv is building toward exactly that.
Co-founder & CEO Shaia Erlbaum joins us on the Future Commerce Podcast to talk about it. 🎧 Listen now: podcasts.apple.com/us/podcas…
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The power of Søstrene Grene’s London flagship lies in the small, handmade details. Hand-lettered signage, unfinished pine fixtures, and a self-serve dry bar show that there’s beauty, even magic, in proof of work. We’ve added our analysis of the 4,747-square-foot store to our Field Notes archive, and Future Commerce Plus members can now download it for free: futurecommerce.com/plus
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Two people may buy the same product the same week, but one is restocking, and one is buying a gift. RFM still sorts them into the same flow.
We unpack how one brand solved their segmentation with one simple checkout question. The episode's live on YouTube, featuring Jake Cohen, VP of Insights at Klaviyo, and The Bottle Club's Tim Martin-Harvey.
Watch now: piped.video/watch?v=abrxRjrf…
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By the time Business Insider broke the news that Oreogate was actually a Suno partnership, the virality had run its course.
Phillip and Brian on the astroturfed media market — new After Dark. Subscribe to Future Commerce Plus for the whole episode.
podcasts.apple.com/us/podcas…
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The summer of 2026 felt like everyone was watching the same thing again. Have we witnessed the official return of the monoculture, or are we, as humans, simply looking for more reasons to connect? We asked three people who study culture and consumer behavior what’s happening. 🧵
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As brands prepare for Q4, they should stop hunting for one message that lands with everybody. Instead, they should build enough entry points that inspire different communities to show up.
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"While we can't foresee all of the changes in the future, what we can do is help future-proof you."
@klaviyo CMO Jamie Domenici, live at K:LDN, on capturing across every touch point, no matter where the journey takes your customers.
Catch up on ep. 470 🎧 podcasts.apple.com/us/podcas…
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