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While keyword rankings are important to measure, you need to ensure you’re keeping track of prompts and brand mentions in responses, and this requires a completely different approach to traditional SEO.
Learn exactly how to measure brand visibility here: bit.ly/45D4p3k
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Tactically speaking, GEO doesn’t introduce any entirely new methods. Instead, focus and priorities have shifted. These are the main differences 👀
Need more info? We got you: bit.ly/40y6tXv 🔗
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AI search is changing how people discover your brand online.
If your content strategy is still focused solely on traditional SEO, you could be missing opportunities to appear in AI engines.
Now is the time to start thinking about GEO: bit.ly/4h7wmau 🔗
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Day 1 at brightonSEO San Diego is here!
The STAT and @Moz team are ready and waiting to chat about all things SEO and hand out some amazing goodies. Top tip: fuel up on coffee and get ready to test your reaction time for a chance to win big 🚲
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The brands coming out on top in AI search aren’t necessarily the most clickable — they’re the most present. To make sure you’re measuring what matters, we’ve broken down exactly how to adapt your measurement framework. Check it out: bit.ly/3NAp96s 🔗
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As brand mentions become an essential metric, you need to make sure you are capturing all of the necessary data to inform your GEO strategy. Step one: knowing the difference between keywords and prompts.
To help get you started, check out our recent blog: bit.ly/45D4p3k
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Brand strength and brand awareness are key objectives of both SEO and especially GEO. This leads to a flywheel effect:
Strong brand -> better SEO and AI visibility -> more exposure -> an even stronger brand 🔁
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Position one isn’t what it used to be, so we put it to the test! We analyzed 200k SERPs to see which features actually dominate visibility, how AI Mode changes the game, and where organic still wins.
Peep the results: bit.ly/4aLVNdq 👀
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AI search: Keywords vs. prompts🤔
Keywords
↳ Short & broad
↳ Google infers intent to serve relevant links
Prompts
↳ Detailed & conversational
↳ AI uses your context to give answers
We went from asking for links to giving instructions.
How often do you use AI for search?
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AI search is changing how people discover your brand online.
If your content strategy is still focused solely on traditional SEO, you could be missing opportunities to appear in AI engines.
Now is the time to start thinking about GEO 👇
bit.ly/4h7wmau 🔗
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In AI search, differentiating between mentions and citations is key.
Mentions are when your brand appears in a response, while citations are when your content is used to help generate a response.
To get the full details, head to: bit.ly/42GSIXG
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While keyword rankings are important to measure, you need to make sure you’re keeping track of prompts and brand mentions in responses, which requires a different approach to traditional SEO.
To learn how to measure brand visibility, read our recent blog: bit.ly/45D4p3k
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Measurement for AI search looks very different to traditional search. Without clear ranking positions, your best benchmark is the performance of your competitors — keep a close eye on them to understand which search terms they’re getting visibility from 👀
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SERP features have changed — and you need to keep up! We analyzed 200k SERPs to see which features win the most visibility, how AI Mode shifts the landscape, and what SEOs should prioritize.
If you care about SERP visibility in 2026, this data matters: bit.ly/4aLVNdq 🔗
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The brands coming out on top in AI search aren’t necessarily the most clickable — they’re the most present. To ensure you’re measuring what matters in this new landscape, we’ve broken down exactly how to adapt your measurement framework. Check it out: bit.ly/3NAp96s 🔗
97
AI search is changing how people discover your brand.
If your content strategy is focused solely on traditional SEO, you could be missing opportunities to appear in AI engines.
Now's the time to start thinking about GEO 👇
bit.ly/4h7wmau 🔗
1
75
In AI search, differentiating between mentions and citations is key.
Mentions are when your brand appears in a response, while citations are when your content is used to help generate a response.
To get the full details, head to: bit.ly/42GSIXG
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When it comes to boosting your visibility and driving traffic to your site, a tailored, data-driven SERP feature strategy will ultimately yield the best results. The good news? You can build a strong framework for your strategy in just five steps:
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Step 5: Monitor data trends over time 📊
Don’t fall at the final hurdle! Keep a close eye on what trends are emerging in your data to discover what’s working vs. what needs more attention!
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The best part? The more data you gather, the sharper your strategy becomes, and the gap between you and your competitors quietly grows.
We broke the full process down with examples, tactics, and tips on what to prioritize first. It’s all here: bit.ly/4aLVNdq 🔗
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