Every price you send is on the record. Under California's CARS Act, the first written communication containing your price disclosure must be retained for two years and made available on written request. So the question isn't only whether the number was right. It's whether you can pull up the message eighteen months from now and show what you said. California is the first state to put this into law. It won't be the last. The full breakdown, plus the five questions to ask every vendor in your stack. Read the Blog: impel.pulse.ly/8rpnq7p305 (This post is for informational purposes. Consult your own counsel for compliance guidance.) #AutoRetail #AutomotiveAI #Compliance

What does waiting actually cost? Not in theory. In calls nobody answers, appointments that never get set, and customers who moved on while the industry moved ahead. Impel is on the agenda at Ted Ings' Fixed Ops Roundtable® Back to School Week with "The Cost of Standing Still," a straight look at what's at stake for dealers treating change as optional. Check out our session tomorrow at 10:53 AM ET. Save Your Seat: fixedopsroundtable.pulse.ly/… #FixedOps #DealershipGrowth #FixedOpsRoundtable

Impel just won the Automotive category in the 2026 Stratus Awards for Cloud Computing. 🏆 The award recognizes Impel Sales AI, one of the specialized agents inside the Impel Automotive AI Operating System. It works every lead a dealership receives, answers in real time, and books the appointment. Read the announcement: impel.pulse.ly/3kolilzox1 #StratusAwards #AutomotiveAI #CloudComputing

Your shoppers don't only start on your homepage. They're browsing on social, clicking ads, opening emails, and scrolling through listing sites. With Conversation Connect, Impel Chat AI launches a live conversation from every digital touchpoint — answering sales and service questions in real time and booking the appointment automatically. No static buttons, no dead ends. Just an intelligent AI agent that meets each visitor where they are and guides them to the next step. And now, it's certified for Hyundai dealers. Turn every click into a conversation → impel.pulse.ly/hdaszrcfo6

We had a good problem. Our engineers got too fast. Once Impel's product and engineering teams picked up Claude Code, features shipped quicker than our customer-facing people could learn to sell and support them. Getting fluent on a new product took three to six months. Decks weren't going to fix that. People learn by doing. So we pointed Claude at 150,000+ of our own recorded calls and built a roleplay agent. It opens in character and scores every session on objection handling, rapport, product knowledge, and next steps. Three weeks to build. Our reps are now ready in a month. Claude published the whole story: claude.pulse.ly/gfxg1etklw Thanks to Kristi Oloffson and the team at Anthropic for capturing the story.

Digital Dealer is coming to Detroit next week, and so are we. Impel will be at Booth 339 with the team that knows Automotive AI best. Bring your hardest questions. See you in Detroit. impel.pulse.ly/m1oxof6jdw #DigitalDealer #AutomotiveAI #Detroit

Impel Chat AI answers every shopper and customer the moment they reach out, turning the conversation into a booked appointment, on both the sales and service drives. It engages instantly, converses naturally, and converts consistently, all on-brand, from first inquiry to booked sales or service appointment. And now, it's certified for Hyundai dealers. Your customers move fast. With Impel, your dealership moves faster. Request your demo → impel.pulse.ly/ypbte0olah

"We're adding AI to make you more efficient." That's the sentence that kills the rollout. So how do you actually get the floor to buy in? Impel's Director of Partner Management, Mike DeCecco, breaks it down today on Car Dealership Guy's Daily Dealer Live. 📺 Live today, 1 PM ET. Streaming on: LinkedIn: linkedin.pulse.ly/v3xwn4w9es X: x.pulse.ly/rdapamifxr YouTube: youtube.pulse.ly/uihnvz6fpm Instagram: instagram.pulse.ly/0hvk8xcbf… #ImpelAI #AutomotiveAI #AutomotiveRetail

Most dealers ask "should I be using AI?" The better question Matt Muilenburg hears from the winners: "where do I spend my first dollar with AI?" His answer might surprise you. It's not sales. It's the service drive. On the Car Dealership Guy Podcast, our Chief Product Officer laid out the playbook: point AI at your DMS, reengage the customers you haven't seen in a year, and watch them reactivate in the first 90 days. Then build service-lane car buying on top of it. He also breaks down why the smallest dealers have the most to lose by waiting, and the hidden exposure most dealer principals never see because their staff are already running customer lists through ChatGPT, licensed or not. Watch Matt's full conversation here → impel.pulse.ly/jdqaen2vms #AutomotiveAI #Automotive #DealershipTech

Most managers try to sell AI to their dealership team with one word: efficiency. That's exactly why the floor tunes out. Nobody gets buy-in from the team with an efficiency argument. People buy what's in it for them. Impel's Director of Partner Management, Mike DeCecco, has spent his 20-year career learning what makes people say yes. Now he's bringing that lens to the showroom floor, live on Car Dealership Guy's Daily Dealer Live. 📺 See the live conversation on Wednesday, September 16th at 1 PM ET. Streaming on: LinkedIn: linkedin.pulse.ly/umnnabkfkw X: x.pulse.ly/cocubxo7kl YouTube: youtube.pulse.ly/jup6pvjltb Instagram: instagram.pulse.ly/mmtzonkmj… #ImpelAI #AutomotiveAI #AutomotiveRetail

Today, we remember. From our roots in New York, we honor the lives lost on September 11, 2001. Our thoughts are with the families, survivors, and first responders. A quarter century on, we will never forget. #NeverForget

Stop letting conversations go unanswered. Let AI handle the front door. Impel Chat AI engages every shopper and customer on your website — answering sales questions about inventory, trade-ins, and financing, and service questions about maintenance and recalls, then booking the appointment automatically. It routes every request to the right departments, whether sales or service. Trained on your dealership's unique policies and brand voice, so it always sounds like you. Instant, humanlike responses, 24/7. Now, Chat AI is certified for Hyundai dealers. Why make customers wait when AI can answer instantly? See how Hyundai dealers answer every conversation → impel.pulse.ly/vhxszxs0vm

Chat AI engages every Nissan shopper the moment they hit your site — answering VIN, trade, and financing questions, then booking the test drive on the spot. Sales AI picks up the conversation over email and SMS, with 17x follow-ups across two months. Every lead, worked. Every appointment, booked. Chat AI and Sales AI are now certified for Nissan's Digital Dealer Program. See Impel In Action: impel.pulse.ly/76dbqiepw9

Nearly half of the dealerships on the 2026 Automotive News Best Dealerships to Work For list have something in common. They run on Impel. 67 of the 150 dealerships on this year's list are Impel customers. The best places to work aren't buried in busywork. They've put AI to work on the repetitive volume, so their teams spend more time on what actually matters: the customer. Great places to work and great customer experiences? Turns out they're built the same way. impel.pulse.ly/eysd7p6yby #ImpelAI #AutomotiveRetail #AutomotiveAI

AI without change management is just software. That's not a hot take. It's what separates the dealers winning with AI from the ones still waiting on results. The winners rebuilt their workflows and tied comp to the work. Subaru of Niagara and Barnes Crossing Automotive Group did exactly that, with Barnes Crossing landing 50% more leads per agent and a 99% contact rate. Our CCO John Clavadetscher lays out the three tiers that decide whether AI sticks or stalls in his byline in Digital Dealer. digitaldealer.pulse.ly/a0ydy… #AutomotiveAI #ChangeManagement #DealerLeadership

Dealers have spent 30 years buying tools on one promise: fewer people, doing more. And yet, the average salesperson still moves about the same 10 cars a month they did before any of it showed up. On CBT News' Inside Automotive, our Chief Product Officer Matt Muilenburg names why: the problem was never a missing feature. Every system hoarded its own data, and no one had the hours to connect it. That's the gap AI finally closes. Matt breaks down the single customer view the industry's chased for two decades, why the smart money is moving off point solutions, and the "AI quarterback" role about to reshape the org chart. Watch Matt's full conversation with Jim Fitzpatrick here → impel.pulse.ly/srzisow3te #Automotive #AutomotiveAI #DealershipTech

Chat AI engages shoppers the moment they land on your site, answering VIN, trade-in, and financing questions, then booking the test drive automatically. Sales AI picks up the same conversation over email and SMS, so no lead slips through the cracks between visits. Your team walks into a calendar of qualified appointments. Not a queue of cold leads. This is what Automotive AI is supposed to do. And it's now certified for the INFINITI Digital Program. Learn how INFINITI dealers are selling smarter with Impel: impel.pulse.ly/nyw6nsuyyq

With Sales AI and Chat AI, Nissan dealers are lifting appointment-set rates, conversions, and team efficiency. AI that engages instantly, converses naturally, and converts consistently, from first website click to service scheduling. Your customers move fast. With Impel, your dealership moves faster. Now certified for Nissan's Digital Dealer Program. Request A Demo --> impel.pulse.ly/erwrtd5bdu

By the time a shopper reaches your store, they've researched, compared, and decided on their own. Then they hit financing, and stall. It's one of the most common questions our AI agents get: nearly 15% of all requests. Until now, dealers had two ways to answer it. A calculator that guesses, or a handoff that adds friction. Impel and SelectFI are bringing financing intelligence into the conversation, providing accurate, personalized payments by chat, text, and email. Soft pull only, no score impact. The AI agent predicts the payment. Early pilots: dealers turned 25 to 35% of financing questions into qualified appointments. Get the Details: impel.pulse.ly/i18r5kmppm #ImpelAI #AutomotiveAI #AutoFinance

Impel Chat AI engages shoppers the moment they land on your site — answering VIN, trade-in, and financing questions, then booking the test drive without a rep lifting a finger. Sales AI picks up the same conversation over email and SMS, so no lead slips through the cracks between visits. Your team walks into a calendar of qualified appointments. Not a queue of cold leads. This is what Automotive AI is supposed to do. Learn how Nissan dealers are selling smarter with Impel AI—now Nissan certified. impel.pulse.ly/tn6l5cyv9u