200K ads a month. Your creative team is cooked
200,000 new ads a month. The insane machine behind the biggest $400M+ app empire:
1/ AI launches the ads and decides the spend
-> Genesis built in-house tools that push ads to Meta, TikTok and other networks automatically, prediction models decide the budget, and thousands of tests run on landing pages, headlines and app store pages
2/ Genesis is the company behind ~50 apps, including BetterMe, Headway, My Drama, Universe and Jiji
-> It co-founds each one and handles money, legal and hiring, plus direct lines to Meta, Google, Apple and TikTok. Founders are just responsible for growth
3/ One of their apps spent $6M a month on ads
-> My Drama, a short-drama app, went to $100M ARR
4/ Their app My Drama spent $1M+ building its own AI ad factory
-> The AI finds the most viral moments in each episode, cuts them out, stitches them into a new ad and adds a title
-> Every ad is scored on whether people keep watching past the first 5 seconds, and the next batch is built from the winners
5/ 15,000 new ad concepts every month
-> Translated into 12-15 languages, so one idea becomes 10+ ads. 100,000+ tested every month without "hundreds of marketers"
6/ 30,000 video ads live at the same time
-> My Drama gets ~2B ad impressions a month, and 70% of its users come from paid ads
7/ BetterMe has ~2,600 ads running from one page right now
-> The same ad in Portuguese, Turkish, Spanish and more
8/ They advertise from pages without their brand
-> Headway runs ~290 ads from a page called "Key Insights From Bestsellers", plus ads through creators' own accounts
9/ Headway's whole ads team is 8 people
-> ~$160M revenue and 46M new users from 7B ad impressions in 2024
10/ Headway's ads run on AI-predicted lifetime value
-> A model predicts which trial users will pay later and sends that signal to Meta: +45% day-30 ROAS and +26% paid subscriptions
11/ Media buyers get uncapped budgets
-> A live job post: "ready to scale to $1M+/mo", "Uncapped Budgets" and "Advanced level of Claude" required
12/ They built a marketing school to feed their hiring pipeline
-> 150,000+ applications, 1-3% get in, 700+ graduates now work there. One course teaches "how to invest million-dollar budgets"
-> The school also teaches AI ad strategies: marketing automation and testing thousands of new ad concepts and their variations. AI assesses the students
Link to the full breakdown in the first comment
Prepared by growth hackers at Ryze AI, the AI agent for paid ads