For clarification it's not that we want multiple mass market deals for Hyunjin. Far from it, he's a rare gem who is constantly courted by the most elite brands.
The problem is the unnecessary restrictions. For instance, despite Hyunjin having the most global campaigns in kpop's 4th gen he has never been explicitly allowed to fly to shoot a campaign the way other idols and even Stray Kids members are.
The brands either have to meet him at a place where Stray Kids are having a schedule (Versace Holiday/Lollapalooza Paris), shoot their campaigns during fashion week or fly their team to Korea.
Outside of brand deals, Hyunjin has been going viral since 2020 yet he doesn't get any company support at all, they just let it fizzle out, other idols that went viral for fancams and facial expressions got tons of variety shows even if their groups are not very popular but Hyunjin always gets paid dust by the company.
It's just completely unfair and frustrating.
OBSERVATION:
It's very strange that due to the scale of brand deals Hyunjin gets, the company has limited Hyunjin to one ambassadorship deal per year since 2023.
They really don't have Hyunjin's best interests at heart. Hyunjin's desirability and his fans massive purchasing ability is the only reason brands agree to this mess.