Take a look at this selection of #ShotOniPhone photos… all captured with iPhone 18 Pro! Inspired by the theme of “What Holds Us”, artists Alex Prager, Jack Davison, and Jimmy Chin used our best camera ever to capture beautiful moments of connection.
What better way to celebrate iPhone 18 Pro availability day than with Friday Night Baseball… #ShotOniPhone!
And doesn’t that burgundy look so good?!
ALT iPhone 18 Pro in burgundy is rigged to a yellow foul ball pole at Dodgers Stadium. Yellow stadium seats and a digital Dodgers sign is visible behind the rig.
There’s nothing like availability day. I loved celebrating with our customers and seeing them experience iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 for the very first time. What an incredible day!
ALT Joz smiles with two customers at Apple Fifth Avenue while holding iPhone 18 Pro in burgundy.
ALT Joz, John Ternus, and Deirdre O’Brien pose with a large group of retail team members inside Apple Fifth Avenue.
ALT A customer smiles and holds iPhone 18 Pro in burgundy in each hand. On their right, a retail team member also holds iPhone 18 Pro in burgundy.
ALT Joz high-fives customers outside of Apple Fifth Avenue. A retail team member runs in front of him with two more retail team members behind him.
Say hello to the 2027 software updates!
Get to know an entirely new, more capable version of Siri, helpful Apple Intelligence features across apps, powerful parental controls, and expansive platform improvements that make your Apple devices snappier. apple.com/newsroom/2026/09/m…
AirPods 5 have it all!
Best-in-class Active Noise Cancellation in an open-ear design. Re-engineered sound quality. Hands free intelligence features like Live Translation!
Apple Watch Series 12 packs a punch! Engineered with our all-new Health Sensing System and most powerful wearable chip, it delivers the most accurate heart rate sensing in a wearable… in a beautiful, thin, and light design you can wear all day and night.
Meet iPhone 18 Pro and iPhone 18 Pro Max! We’ve made huge advancements to our camera (hello, variable aperture!), battery life, and performance, making this lineup our most powerful and intelligent yet.
Mac Studio + M5 Max and the all-new M5 Ultra.
Monumental leap in AI performance. Even faster graphics for the most demanding pro workflows. Massive unified memory and extensive connectivity. All in its compact design.
Everyone’s favorite pint-sized powerhouse is now better than ever, with 4x faster AI performance, 2x faster graphics, up to 2x faster storage, and enhanced connectivity, all in its iconic ultra-compact footprint!
ALT A brown horse grazes in the grass under a blue sky. Another brown horse grazes in the distance. Behind both horses, a line of trees sit at the bottom of the Grand Teton mountains.
In celebration of World Photography Day, take a moment to capture the world around you.
I love this shot from Ted Chin. It’s a great use of optical zoom to help capture sharper images, and shows how a few quick edits in the Photos app on iPhone can make an image pop!
ALT A photo of a colorful collection of traditional Chinese lion dance costume heads piled together, taken from above. The lion heads feature fluffy fur manes in yellow, magenta pink, and white, with large expressive eyes and intricately painted faces decorated with swirling floral and flame patterns in red, yellow, green, and blue. Red accents and ornate detailing are visible throughout.
Get your peanuts and Cracker Jacks ready, it’s "Friday Night Baseball" like you’ve never seen before!
Apple Vision Pro is taking you out to the ball game each week, starting August 28 with Red Sox vs. Yankees live in Apple Immersive on @AppleTV on Vision Pro.
As a proud Michigander and @UMich alum, I’m excited to celebrate the reopening of Apple Briarwood in Ann Arbor. I can’t wait to visit in person!
Oh, and by the way, Go Blue! 〽️
ALT A group photo of the retail team at the all-new Apple Briarwood, posing in front of a large digital wall showcasing an ad for the iPhone 17 Pro.
Excited to work with @Ford to bring Apple Maps to its UEV Platform in 2027.
Navigation, traffic updates, and search will be built right into the vehicle's display. This is in addition to Ford's great CarPlay support.